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Just got off a Zoom meeting where trial lawyer, turned performative speaking coach @RobbieCrab gave real-time feedback to @kristianmichail on his pitch for for @storytellaxo. This thread has some 
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Whether you are delivering the closing arguments at a trial or a pitch to investors, you need to have a strategy. You need to know who your audience is, and what you want to make them feel.
Emotion leads to action.
Emotion leads to action.
In the words of Don Draper when it comes to your pitch: “Keep it simple, keep it significant.”
The foundation of a great pitch/speech includes:
An Opening Hook, a key Theme/Tagline, a Closing Hook which includes Call to Action. Let’s break these down:
An Opening Hook, a key Theme/Tagline, a Closing Hook which includes Call to Action. Let’s break these down:
1. Opening Hook: The first 15 seconds of your pitch, will determine whether your audience will stay with you for the next minute. You need to open with something strong - using a powerful question is one way to do this. It invests your audience into what you are saying..
Another way to open with a strong hook, is to drop your audience into a high tension moment of a story
You can’t develop a opening hook, if you don’t know your audience - when speaking to multiple personas or avatars in an audience (say twelves jurors on a jury) - pick one that you want to convince 100% to be your true fan, if you do that they will sell it for you to the others.
2. Make sure your pitch has a Tagline or Theme. If your audience is going to remember only one thing from your speech what is it going to be? That one thing is your theme. They might not remember everything you’ve said but they will remember that idea. MLK - I have a dream.
3. The Closing Hook has to include a call to action: Any good pitch or sales meeting always has a call to action. Give direction to the audience on what we want them to do, don’t assume that it’s obvious...
As a trial lawyer @RobbieCrab had jurors tell him after a case that didn’t go his way: "You needed to tell me what to."
So give clear direction to your audience to take the desired action you want.
So give clear direction to your audience to take the desired action you want.
You have to give your audience a purpose, and if there’s no call to action in your pitch - you have wasted their time
You want the audience rewarded for spending their time listening to you
You want the audience rewarded for spending their time listening to you
Robbie teaches his clients the CAP system: Confidence, Authenticity and Persuasion.
Best to thing learn as a speaker, is you have to get comfortable with being uncomfortable.
Embrace the discomfort that comes with being as a speaker.
Best to thing learn as a speaker, is you have to get comfortable with being uncomfortable.
Embrace the discomfort that comes with being as a speaker.
Tactical things to focus on when delivering a pitch: An easy way project confidence is to slow down when delivering your message.
This can also keep you focused during pitch. Using pauses can also to help refocus, emphasize a key point and allow you as the speaker to self-edit
This can also keep you focused during pitch. Using pauses can also to help refocus, emphasize a key point and allow you as the speaker to self-edit
One of the ways to speak more persuasively. Is to embrace silence.
Silence demonstrates to your audience, that you are confident enough to be silent before your next point, it demonstrates a level of vulnerability and it demonstrates authenticity...
Silence demonstrates to your audience, that you are confident enough to be silent before your next point, it demonstrates a level of vulnerability and it demonstrates authenticity...
With silence you exhibit a level of thoughtfulness, your actually taking your time as a speaker about what to say to them (your audience)
If you have a big point, pause after it on purpose.
Speed up when you want to share your excitement about something, makes the audience feel like you are in control of the pitch when you speed up in short bursts - if you start off too fast, speeding up can make it seem like your rambling.
That& #39;s a wrap - so much value in 60 minutes. Again many thanks to @kristianmichail and @RobbieCrab for letting my participate. Found both these guys via the amazing community @visualizevalue
Hope you found this thread as useful as I did,https://abs.twimg.com/emoji/v2/... draggable="false" alt="✌️" title="Siegeshand" aria-label="Emoji: Siegeshand">
Hope you found this thread as useful as I did,
