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Whether we like it or not, we& #39;re being persuaded one way or another.
Thought I& #39;d share after @trevorjonesart asked a question about what factors go into buying artwork. https://youtu.be/cFdCzN7RYbw ">https://youtu.be/cFdCzN7RY...
Thought I& #39;d share after @trevorjonesart asked a question about what factors go into buying artwork. https://youtu.be/cFdCzN7RYbw ">https://youtu.be/cFdCzN7RY...
1. Reciprocity - Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first.
Be genuine about it or it could severely backfire.
Be genuine about it or it could severely backfire.
2. Scarcity - Simply put, people want more of those things they can have less of.
What& #39;s rare does not get spared.
What& #39;s rare does not get spared.
3. Authority - This is the idea that people follow the lead of credible, knowledgeable experts.
Price can also act as one form of authority. There& #39; an interesting anecdote in the book about a mispriced item that wasn& #39;t selling until it was labeled twice the price by an employee.
Price can also act as one form of authority. There& #39; an interesting anecdote in the book about a mispriced item that wasn& #39;t selling until it was labeled twice the price by an employee.
4. Consistency - People like to be consistent with the things they have previously said or done.
Sometimes I wonder if this is why people get mad when an artist takes a different approach to their work.
Sometimes I wonder if this is why people get mad when an artist takes a different approach to their work.
5. Liking - People prefer to say yes to those that they like.
This is the main reaosn why there isn& #39;t a dislike button on most social media platforms.
This is the main reaosn why there isn& #39;t a dislike button on most social media platforms.
6. Consensus - Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.
Social proof. We might not all like what& #39;s popular, but we tend to like what our peers do.
Social proof. We might not all like what& #39;s popular, but we tend to like what our peers do.
For transparency& #39;s sake, I copy & pasted some content from the following site & added some of my own thoughts. #consensus">https://www.influenceatwork.com/principles-of-persuasion/ #consensus">https://www.influenceatwork.com/principle...
Regarding 3. This happened in a tourist gift shop, the employee read a note from the manager saying to mark the items that weren& #39;t selling down by 1/2 & he accidentally read it as 2x. They asold out of them after.
