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Whether we like it or not, we're being persuaded one way or another.
Thought I'd share after @trevorjonesart asked a question about what factors go into buying artwork.
Thought I'd share after @trevorjonesart asked a question about what factors go into buying artwork.
1. Reciprocity - Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first.
Be genuine about it or it could severely backfire.
Be genuine about it or it could severely backfire.
2. Scarcity - Simply put, people want more of those things they can have less of.
What's rare does not get spared.
What's rare does not get spared.
3. Authority - This is the idea that people follow the lead of credible, knowledgeable experts.
Price can also act as one form of authority. There' an interesting anecdote in the book about a mispriced item that wasn't selling until it was labeled twice the price by an employee.
Price can also act as one form of authority. There' an interesting anecdote in the book about a mispriced item that wasn't selling until it was labeled twice the price by an employee.
4. Consistency - People like to be consistent with the things they have previously said or done.
Sometimes I wonder if this is why people get mad when an artist takes a different approach to their work.
Sometimes I wonder if this is why people get mad when an artist takes a different approach to their work.
5. Liking - People prefer to say yes to those that they like.
This is the main reaosn why there isn't a dislike button on most social media platforms.
This is the main reaosn why there isn't a dislike button on most social media platforms.
6. Consensus - Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.
Social proof. We might not all like what's popular, but we tend to like what our peers do.
Social proof. We might not all like what's popular, but we tend to like what our peers do.
For transparency's sake, I copy & pasted some content from the following site & added some of my own thoughts. https://www.influenceatwork.com/principles-of-persuasion/#consensus
Regarding 3. This happened in a tourist gift shop, the employee read a note from the manager saying to mark the items that weren't selling down by 1/2 & he accidentally read it as 2x. They asold out of them after.
