1/ To focus on positive. I got my mom-who always votes Repub/Libert-to vote for Biden. What was most effective? Empathy. Acknowledging her fears about the Dem Party and not dismissing them. Then focusing on all the Rs denouncing Trump- https://twitter.com/GovBillWeld/status/1317886936732913664

2/ Asking if she could name another candidate ever where so many from same party spoke out agnst? And asking what that says about whether he reflects her values.
Showing her @RVAT2020 @RepsForBiden @43Biden. The letter from Repub Nat'l Sec officials denouncing him. Cindy McCain

3/ Articles from pro-lifers like Mona Charen. Articles from evangelicals supporting Biden (she is Quaker but worried about religion being excluded from public square). Acknowledging her fears abt cancel culture/free speech. I didn't try to convince her Biden was perfect but did

4/ emphasize that he had beaten Sanders and Warren and that he wasn't the harbinger of socialism. Reminded her we needed to reclaim internat'l trust, beat pandemic so she can see my daughter again, stop egging on internal terrorists and then we can have real conversations

5/ about taxes, regulations, role of religion, protecting free speech. Telling her "R's do that too" when she brought up censorship or religious tests or a Biden malapropism didn't help. Telling her "not to worry about X" wasn't helpful either ...

6/ It was acknowledging her concerns and giving her permission to see that voting for Biden didn't mean going against 77 years of her identify by emphasizing she was not alone and that there were lots of other Rs/Libs struggling with same Qs and it was okay to vote for Biden. End