No matter what kind of business you run

A small number of will take advantage of you

Meaning they will abuse your return, refund and customer service policy

It happens - but it doesn't mean you should stop having great customer service

[Short Thread to ease your pain]
My wife used to be a bartender and server

She's shared with me that there are people who'll eat half the plate...

Then send it back to the kitchen
Digital downloads

If some ppl have the balls to do the above face to face

Some ppl will "buy" your product, instantly download it then click around to get a refund

The lesson is: don't let a few bad apples crush your spirit

Maintain good customer service, it's worth it
If you don't have a money-back guarantee...

Odds are you'll get fewer conversions

Meaning, you won't have refunds

But you'll end up with less total revenue

So again, don't sweat a few bad apples: it's just the cost of doing business
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