

This is a thread explaining how the YouTube algorithm works & what you can do to to help Mamamoo succeed on this platform.
I have done some research & will be explaining more below:
Mamamoo 'Dingga' out Oct 20th
#마마무 #MAMAMOO
@RBW_MAMAMOO
VIRAL VIDEOS / TRENDING pt.1
In order for a video to trend it needs to perform well.
YouTube will first show the video to what is called the early audience (orange=subscribers) if it performs well here, it gets recommend to a wider audience (blue)
#마마무 #MAMAMOO
@RBW_MAMAMOO
In order for a video to trend it needs to perform well.
YouTube will first show the video to what is called the early audience (orange=subscribers) if it performs well here, it gets recommend to a wider audience (blue)
#마마무 #MAMAMOO
@RBW_MAMAMOO
VIRAL VIDEOS / TRENDING pt. 2
This means it is CRUCIAL to watch their videos as soon as they are released for the best results.
More early views means YouTube will view the video as something appealing & will recommend the video to others.
#마마무 #MAMAMOO
@RBW_MAMAMOO
This means it is CRUCIAL to watch their videos as soon as they are released for the best results.
More early views means YouTube will view the video as something appealing & will recommend the video to others.
#마마무 #MAMAMOO
@RBW_MAMAMOO
This means, that if we want the Teaser/Music videos to stand a better chance at going viral on YouTube we need to make sure to watch/stream it when it is first released & make sure it performs well with us, their subscribers.
#마마무 #MAMAMOO
@RBW_MAMAMOO https://twitter.com/MamamooCharts/status/1303631329108525061?s=19
#마마무 #MAMAMOO
@RBW_MAMAMOO https://twitter.com/MamamooCharts/status/1303631329108525061?s=19
CLICK THROUGH RATE pt.1
CTR is how many people click on a video. If you see the video on your home page, notifications box or Twitter link you must always CLICK IT.
This tells YouTube that many people are clicking on the video = its appealing.
#마마무 #MAMAMOO
@RBW_MAMAMOO
CTR is how many people click on a video. If you see the video on your home page, notifications box or Twitter link you must always CLICK IT.
This tells YouTube that many people are clicking on the video = its appealing.
#마마무 #MAMAMOO
@RBW_MAMAMOO
CLICK THROUGH RATE pt.2
CTR also helps filter searches on YouTube. If YouTube notices their audience is searching for a video and clicking on one low on the search list the algorithm will change to accommodate the demand & move that video higher.
#MAMAMOO #마마무
@RBW_MAMAMOO
CTR also helps filter searches on YouTube. If YouTube notices their audience is searching for a video and clicking on one low on the search list the algorithm will change to accommodate the demand & move that video higher.
#MAMAMOO #마마무
@RBW_MAMAMOO
This is important to remember when it comes to Mamamoo MVs, because of the way RBW titles them. YouTube recognizes English titles easier, & therefore will often recommend you them 1st.
This means 1theK will most likely show up 1st when you search.
#MAMAMOO #마마무
@RBW_MAMAMOO
This means 1theK will most likely show up 1st when you search.
#MAMAMOO #마마무
@RBW_MAMAMOO
This is bad for us, as we tend to focus on the official MV as it gives far more benefits to make mamamoo succeed.
WE CAN BEAT THE ALGORITHM BY CLICKING THE OFFICIAL WHEN WE SEARCH
if we show YouTube which version is in greater demand.
#MAMAMOO #마마무
@RBW_MAMAMOO


#MAMAMOO #마마무
@RBW_MAMAMOO
Now this can be tricky because we need to out click the gp. This means it would be better for moos to NEVER click on 1theK because each time you do, you're increasing its CTR.
Increase Mamamoo official CTR
Search -> find official -> click -> Stream
#MAMAMOO #마마무
@RBW_MAMAMOO
Increase Mamamoo official CTR
Search -> find official -> click -> Stream
#MAMAMOO #마마무
@RBW_MAMAMOO
WATCH TIME
This is mainly length of the video itself, and doesn't really apply to MVs, but for videos more like MMMTV. Videos perform better when they're between the 3 - 10 minute mark. I won't go into to much detail here.
#MAMAMOO #마마무
@RBW_MAMAMOO
This is mainly length of the video itself, and doesn't really apply to MVs, but for videos more like MMMTV. Videos perform better when they're between the 3 - 10 minute mark. I won't go into to much detail here.
#MAMAMOO #마마무
@RBW_MAMAMOO

Now this part is IMPORTANT.
YouTube looks at how long users stay on a video. If the audience leaves in under 10% of the watch time the video gets flagged as unappealing. And is less likely to be recommended to that wider audience.
#MAMAMOO #마마무
@RBW_MAMAMOO

YouTube favor videos which keep people on their site. Stay on the video the whole duration!
Especially for Music videos YOU HAVE TO WATCH THE ENTIRE VIDEO FOR YOUR VIEW TO COUNT.
Stream it properly!!
#MAMAMOO #마마무
@RBW_MAMAMOO
https://Twitter.com/MamamooCharts/status/1303631329108525061?s=19
CONCLUSION.
1. Stream as soon as the video is released -> performs well in early audience.
2. Increase the official videos CTR but MAINTAIN Retention!!
3. Ignore 1theK as any clicks you give them will hinder the officials chances of succeeding.
#MAMAMOO #마마무
@RBW_MAMAMOO
1. Stream as soon as the video is released -> performs well in early audience.
2. Increase the official videos CTR but MAINTAIN Retention!!
3. Ignore 1theK as any clicks you give them will hinder the officials chances of succeeding.
#MAMAMOO #마마무
@RBW_MAMAMOO