Here’s Matt Oczkowski on a $3.5M+ Cambridge Analytica project for the US gun industry’s trade ass’n.

Gunmakers & sellers were to turn over data on millions of gun owners to CA.

“I can’t emphasize how big of a deal this is for us,” wrote Oczkowski (who now works for Trump 2020).

Oczkowski puts “voter education” in quotes, and describes the National Shooting Sports Foundation (NSSF) project as an obvious effort to help elect candidates while avoiding the tax and campaign finance implications of express electoral advocacy.

Gun owners might be surprised to learn that gun makers & sellers are using the personal info that they share on warranty cards to target them with thinly-veiled electoral messages. And that their personal data is being shared with firms like Cambridge Analytica.

We often hear that the creation of a national gun registry would be the road to tyranny. But a national gun registry basically already exists, and private actors are using it to influence elections.

Email is here: https://archive.org/details/ca-docs-with-redactions-sept-23-2020-4pm/page/n607/mode/2up

And yes, Cambridge Analytica did land the NSSF contract. Here's a project calendar from Sept. 2016 showing the progress. https://archive.org/details/ca-docs-with-redactions-sept-23-2020-4pm/page/n734/mode/2up