Read on Twitter
A thread on what makes a good pitch:
Good pitches are outside-in & start from an external position- a problem u r solving or a client’s objective. Starting with ‘this is who we are& #39; works sometimes. But mostly people don’t care about who u r. They care about what you are solving.
Good pitches are outside-in & start from an external position- a problem u r solving or a client’s objective. Starting with ‘this is who we are& #39; works sometimes. But mostly people don’t care about who u r. They care about what you are solving.
Good pitches first appeal to System1, then System2. In his book & #39;Thinking, Fast and Slow& #39;, Daniel Kahneman talks about System1 (intuitive thinking) and System 2 (deliberate thinking). Good pitches first appeal to System1. And if needed, have adequate details for System 2.
Good pitches are like trees. Everything is interconnected in a logical flow with no jarring surprises. Unless you have a surprise worthy of a Steve Jobs’ ‘one more thing’ trick!
In a good pitch the presenter is a step ahead and tees up what’s next before it appears on the slide. If the presenter is discovering the slide& #39;s content at the same time as the audience - she has already lost them.
