I think this week has made abundantly clear that TikTok is an extraordinary engine of mainstream culture.

I think as a strategist there are always new things to learn from every platform & moment, and that it& #39;s arrogant & close-minded to scoff & pretend "it& #39;s all the same" ...

I think "virality" is obviously not new, nor is the tendency to overstate its impact to create some sort of false old media / new media binary.

I think there& #39;s no such thing as "plannable virality," but I think that& #39;s different than the idea of meeting culture where it exists...

I think every generation deserves the right to explain the importance & meaning of its own culture without being diminished.

I think there& #39;s no excuse for men in this industry shouting down / dismissing / mocking / threatening women - not ever, but especially not now...

I think Dreams is one of the greatest songs in the history of the world & I& #39;m not surprised it& #39;s the rocket fuel of this inflection point.

I think it& #39;s been an awful year, but we should be kind to each other, keep an open mind, and welcome those who have something new to say. https://abs.twimg.com/emoji/v2/... draggable="false" alt="✌️" title="Siegeshand" aria-label="Emoji: Siegeshand">