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How I Crowdfunded $10k On @Kickstarter For My Apparel Brand
[ THREAD ]
Time to add some free value :)
How I Crowdfunded $10k On @Kickstarter For My Apparel Brand
[ THREAD ]
Have an idea for a brand or product but don't have enough $ to make it a reality?
Yup, so did I.
But I found a way to make it happen and so can you...
I was prepared to do ANYTHING for this dream to come true because I intuitively knew it was my destiny.
Here we go
Yup, so did I.
But I found a way to make it happen and so can you...
I was prepared to do ANYTHING for this dream to come true because I intuitively knew it was my destiny.
Here we go
So what is crowdfunding?
Crowdfunding is a method of raising capital for a business idea through friends, family, customers, and the general public.
Campaigns are launched on platforms like @kickstarter and @indiegogo
Crowdfunding is a method of raising capital for a business idea through friends, family, customers, and the general public.
Campaigns are launched on platforms like @kickstarter and @indiegogo
Look, crowdfunding isn't for the faint of heart.
You're exposing yourself & your idea to the public eye.
Whether you succeed or fail (aka learn), the entire world can see it, forever.
If you realize risk = reward, keep reading.
You're exposing yourself & your idea to the public eye.
Whether you succeed or fail (aka learn), the entire world can see it, forever.
If you realize risk = reward, keep reading.
STEP ONE
Research Winners
Let’s assume you already have your business idea in mind (company name, product, etc). Now it’s time to research the competition.
» Go to http://Kickstarter.com
» Find 100% funded campaigns in your niche
» Study them, then study them again
Research Winners
Let’s assume you already have your business idea in mind (company name, product, etc). Now it’s time to research the competition.
» Go to http://Kickstarter.com
» Find 100% funded campaigns in your niche
» Study them, then study them again
STEP TWO
Start Branding & Building A Social Following FIRST
» Create a logo & social accounts
» Take lifestyle/mockup images
» Post on Instagram + FB
» Put *coming soon* in your bio
Tell all your friends and fam that you’re planning on launching a business.
Start Branding & Building A Social Following FIRST
» Create a logo & social accounts
» Take lifestyle/mockup images
» Post on Instagram + FB
» Put *coming soon* in your bio
Tell all your friends and fam that you’re planning on launching a business.
STEP THREE
Get To Work
Time to build your campaign. Put real effort into this if you want to get fully funded.
Go above & beyond.
» Create a compelling video explaining your story + idea (important)
» Design branded graphics with @canva
» Create enticing pledge awards
Get To Work
Time to build your campaign. Put real effort into this if you want to get fully funded.
Go above & beyond.
» Create a compelling video explaining your story + idea (important)
» Design branded graphics with @canva
» Create enticing pledge awards
STEP FOUR
Blast It Everywhere
Boom. You just hit launch. You're stoked. Lets get it!
» Text friends + fam / ask them to share it
» Launch viral giveaway with @gleamapp
» Post everywhere about the launch
Blast It Everywhere
Boom. You just hit launch. You're stoked. Lets get it!
» Text friends + fam / ask them to share it
» Launch viral giveaway with @gleamapp
» Post everywhere about the launch
STEP FIVE
Watch Your Dreams Become Reality
» Don’t stop marketing your campaign until it’s over
» Post regular updates on Kickstarter
» Don’t stress yourself out / meditate
» Witness the funds roll in :)
Watch Your Dreams Become Reality
» Don’t stop marketing your campaign until it’s over
» Post regular updates on Kickstarter
» Don’t stress yourself out / meditate
» Witness the funds roll in :)
So there you have it. That was the journey! 
From nothing but a vision in my head to this:
» Raised $10,679 in 30 days
» Got backed by 96 people
» Created buzz around our brand
» Built initial audience to market our launch https://www.kickstarter.com/projects/mindfulsociety/mindful-society-an-affirmation-based-apparel-brand
From nothing but a vision in my head to this:
» Raised $10,679 in 30 days
» Got backed by 96 people
» Created buzz around our brand
» Built initial audience to market our launch https://www.kickstarter.com/projects/mindfulsociety/mindful-society-an-affirmation-based-apparel-brand
With the funds, we were able to:
» Buy inventory
» Create an LLC
» Fulfill the pledges
» Register for a Trademark
» Launch my dream brand!
» Buy inventory
» Create an LLC
» Fulfill the pledges
» Register for a Trademark
» Launch my dream brand!
If you got this far, I’m grateful you’re here.
Life is all about taking risks. You’ll never know until you try.
If you got value from this:
It’d mean the world if you could toss this a RT and check out my brand
With love,
Jay http://shopmindfulsociety.com
Life is all about taking risks. You’ll never know until you try.
If you got value from this:
It’d mean the world if you could toss this a RT and check out my brand
With love,
Jay http://shopmindfulsociety.com
