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"No revenue is a weird place." That's what life at the movies has become for @alamodrafthouse CEO Shelli Taylor. Experience the magic, struggles & lessons of box-office reality 2020 in the new @mastersofscale #RapidResponse. https://link.chtbl.com/AlamoDrafthouseWW
"How do we survive?," asks @alamodrafthouse CEO Taylor. "If there's ever a time that you're living in the moment, it is right now." @mastersofscale #RapidResponse
"We're between 6 and 20% of last year's sales. Closing down is not the right signal. We want to keep people engaged and the spirit alive. We're taking that risk." @alamodrafthouse CEO Shelli Taylor via @mastersofscale #RapidResponse
"We started with the mantra: safer than a supermarket or a grocery store," says @alamodrafthouse CEO Taylor. "We're social beings & we need the magic of community." @mastersofscale #RapidResponse
"We need a government plan that says, 'This is what you need to do as citizens, as businesses. And we're all going to stick to this.' Look at China, which is moving forward, and yet we're still stuck. Really unfortunate." @alamodrafthouse CEO via @mastersofscale #RapidResponse
"To not be stressed would be crazy. We're just trying to keep it real. If you live in constant threat state, you make decisions that aren't healthy," says @alamodrafthouse CEO Taylor. "Every day is about, stay calm, focus on what we can control." @mastersofscale #RapidResponse
"I sit up in bed, put my feet flat on the ground and get a big smile. And I'm like, "This too shall pass." It's easy to get trapped in this will never end." @alamodrafthouse CEO Shelli Taylor via @mastersofscale #RapidResponse
"My biggest hope is that we can look at each other not as competitors but as partners in survival." A lesson for our times, from @alamodrafthouse CEO Taylor via @mastersofscale #RapidResponse
"It just seemed like such a cool brand to join and figure out how to scale," says CEO Taylor of @alamodrafthouse. "When this is said and done, we're going to be better than ever." @mastersofscale #RapidResponse https://link.chtbl.com/AlamoDrafthouseWW
