When the NYer realized people thought the Borowitz Report was real, it added NOT THE NEWS to each promo image.

The Babylon Bee won’t add a clear satire disclaimer to articles because many are designed to trick people with low media literacy.

Like Trump. https://slate.com/news-and-politics/2020/10/trump-tweets-twitter-story-satirical-site-the-babylon-bee.html

This Babylon Bee article, for instance, did bonkers traffic on Facebook because a huge number of people who read and shared it thought it was real. https://babylonbee.com/news/democrats-call-for-flags-to-be-flown-half-mast-to-grieve-death-of-soleimani

The Babylon Bee has figured out that if you publish “satire” but don’t clearly label each article as satirical, many people will believe it and share it. And the platforms aren’t going to stop the spread of “satire” even if, in reality, it’s operating like 2016-style fake news.