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1/ Influencer Relations 101 (Thread) - [PART 1]
How To Build Relationships With Influencers & What Your First Outreach Message Should Entail
*Template Included
[PART 2] - 10/23 - How To Follow Up To Work With Them Contractually - Template Included
How To Build Relationships With Influencers & What Your First Outreach Message Should Entail
*Template Included
[PART 2] - 10/23 - How To Follow Up To Work With Them Contractually - Template Included
2/ How would you start a relationship that you desire to have long-term? Would you initiate it by first asking if they could do something for you? Sadly, this is how most brands go about initiating with influencers.
3/ Think of your product seeding strategy as your first date with the influencer. Don’t ask them out on a date and then immediately ask if they could buy dinner. Often brands will reach out offering to send out their product, at no cost, BUT, ask for a post or shout out.
4/ Plain and simple: Don’t do this.
Without them ever hearing about your brand or product, your outreach to them is their first impression.
This brings up the core philosophy of influencer relationships and product seeding:
BUILD THE RELATIONSHIP ON GIVING, NOT ASKING.
Without them ever hearing about your brand or product, your outreach to them is their first impression.
This brings up the core philosophy of influencer relationships and product seeding:
BUILD THE RELATIONSHIP ON GIVING, NOT ASKING.
5/ Now, Just direct message an influencer and off you go, right? Wrong. I wish it was that easy. But after working with and messaging thousand’s of influencers, how you craft your message to an influencer - not too long, but not too short - is very important.
6/ You don’t want your DM’s getting lost in their inbox and even worse, giving a bad first impression. Remember, this is your first date - what impression do you want them to have when reading your message?
Let’s take a look at a couple examples - we’ll start with the bad first
Let’s take a look at a couple examples - we’ll start with the bad first
7/ First, too much upfront on who they are - the influencer doesn’t care about your brand yet. PERIOD.
They use the phrase - “IN EXCHANGE” - so right upfront, there’s a catch to this brand giving you this product. Again, asking you out but you have to buy dinner ...2x/week!
They use the phrase - “IN EXCHANGE” - so right upfront, there’s a catch to this brand giving you this product. Again, asking you out but you have to buy dinner ...2x/week!
8/ INFLUENCERS GET HOUNDED ALL DAY LONG by brands asking for them - DON’T BE THE PERSON ASKING THEM TO POST 2x / WEEK!
*Also, in the end - this person leaves No CTA of another way to get in contact
Let's look at a good example.
*Also, in the end - this person leaves No CTA of another way to get in contact
Let's look at a good example.
9/ * Complimentary - “we love your feed” & “we have selections based on your feed”
* OFFER for free - empowering their choice with the link
* and then finally, CTA with their email
* OFFER for free - empowering their choice with the link
* and then finally, CTA with their email
10/ The only suggestion I would give is - anytime you’re asking them to leave the message or platform - you’re in danger of them forgetting. But they did provide the link so that’s helpful - I would have still asked for their address just in case they forget to get back to you.
11/ KEY TAKEAWAYS: Overall you want to provide 3 things:
Quick intro, be complimentary but get to the point quickly, then in one sentence explain why you are reaching out to them, then MOST IMPORTANTLY: use the phrase “no strings attached” - Reassure them, there's no catch.
Quick intro, be complimentary but get to the point quickly, then in one sentence explain why you are reaching out to them, then MOST IMPORTANTLY: use the phrase “no strings attached” - Reassure them, there's no catch.
12/ BASIC FORMAT TO FOLLOW:
Intro
Who You Are & Who Your Brand Is
Why Them / Perfect Match for Our Brand/Product
**Seeding Key Phrase: Use “No Strings Attached”
CTA: Sizing, address & Contact Info (Cell/Email)
DM me for a Standard Outreach Template!
Intro
Who You Are & Who Your Brand Is
Why Them / Perfect Match for Our Brand/Product
**Seeding Key Phrase: Use “No Strings Attached”
CTA: Sizing, address & Contact Info (Cell/Email)
DM me for a Standard Outreach Template!
