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NEW: Over 4000 advertisers have confirmed blocking Breitbart since 2016, but we’ve found that @GoogleAds has continued to serve their ads there through a little-known feature called Google Search Network — including @JoeBiden’s campaign. https://branded.substack.com/p/joe-bidens-campaign-has-been-funding
When you run a paid search campaign, @GoogleAds gives you the option to "Include Google Search Partners." Most marketers will tick the box, because they want to max out impressions, not limit them.
What Google doesn't tell you is that Breitbart is one of those Search Partners.
What Google doesn't tell you is that Breitbart is one of those Search Partners.
In fact, @GoogleAds' official policy is to NOT tell you who their Search Partners are. If you tick that box, you have no way to check which websites & orgs are receiving your ad $$.
A BIG problem bc @Google inventory includes 10000s of disinformation & hate speech sites.
A BIG problem bc @Google inventory includes 10000s of disinformation & hate speech sites.
If you were say, a propaganda site that had just lost 90% of its revenue due to a social media campaign, Google Search Network is the perfect place to do some fake traffic crime.
Advertisers have ZERO visibility thanks to @GoogleAds refusing to share that data with them.
Advertisers have ZERO visibility thanks to @GoogleAds refusing to share that data with them.
There are record amounts going into digital this year, but @JoeBiden and institutions like @actblue @ACLU @USPS have no idea idea how much donor + taxpayer money they've spent on a white supremacist website, thanks to @GoogleAds's negligence.
Have you already blocked Breitbart in @GoogleAds? Your exclusion list apparently does not apply to Search!
This means the 4000+ brands that have confirmed blocking Breitbart via Sleeping Giants are still advertising on Breitbart.
https://docs.google.com/spreadsheets/u/3/d/1i9o8CR_kjJ6mBd44k6CRZEhlXuZqq-XCCOoj-e8RJ7Q/htmlview
This means the 4000+ brands that have confirmed blocking Breitbart via Sleeping Giants are still advertising on Breitbart.
https://docs.google.com/spreadsheets/u/3/d/1i9o8CR_kjJ6mBd44k6CRZEhlXuZqq-XCCOoj-e8RJ7Q/htmlview
When @thezedwards flagged the issue w/ @GoogleAds, they told him Google's Display Network & Search Network are separate entities...as if this were common knowledge.
They then manually removed @JoeBiden's campaign search ads from Breitbart. (They no longer appear on the site.)
They then manually removed @JoeBiden's campaign search ads from Breitbart. (They no longer appear on the site.)
Brands like @BedBathBeyond @BobsRedMill @autodesk @CelestialTea have already taken the steps to add Breitbart to their exclusion lists.
Google is still placing their ads on Breitbart without their knowledge or consent.
Google is still placing their ads on Breitbart without their knowledge or consent.
In an email to @thezedwards, Google said the only way to stop advertising on Breitbart via Search Network is to email your Google Adsense sales rep.
At the bottom of this issue, we've included a list of other requests your email should include. https://branded.substack.com/p/joe-bidens-campaign-has-been-funding?r=hdcg&utm_campaign=post&utm_medium=web&utm_source=copy
At the bottom of this issue, we've included a list of other requests your email should include. https://branded.substack.com/p/joe-bidens-campaign-has-been-funding?r=hdcg&utm_campaign=post&utm_medium=web&utm_source=copy
