How it started: How it’s going:
GDPR clearly requires strong protections for consumer data in line with consumer expectations. The industry needs to give up trying to protect incumbent adtech/intermediary interests ⬆️, especially those that dominate today’s ad marketplace at the expense of consumer trust.
Whether EU’s GDPR privacy law, browser changes, new California law ( https://www.vox.com/recode/2020/10/5/21497859/google-facebook-california-privacy-law-internet-cpra), leaning into consumer expectations and publishers’ direct relationship will accelerate toward better data practices. Everything can be improved - important to recognize and then do it.
And for gazillionth time, friendly reminder Facebook and Google collect a minority of their data on their own services. A majority of their data comes from surveillance of your activities while using other companies’ services. So don’t think this only helps them. It scares them.
Just making this clear. ⬆️ Ireland DPA needs to do their damn job against Google and Facebook and antitrust enforcement needs to be full speed ahead because the systems and methods of data collection are heavily influenced by protecting FB/G surveillance advertising profit model.
Nevermind me, just read this super important thread from data governance czar at The New York Times. https://twitter.com/robinberjon/status/1317104189596749824
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