Influencer Question of the Day:

After effectively mass “INFLUENCER seeding” your product, how do you track which INFLUENCERS organically posted without spending hours on manual social scraping? (Thread)

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2/ If you missed this thread, this is how we’ve experienced the greatest level of success in building out the foundations of an influencer program via MASS INFLUENCER seeding: https://twitter.com/TaylorLagace/status/1296160400417775617

3/ That said, once you’ve seeded your product to 100+ INFLUENCERS, your team’s influencer lead may ask,

“How do you expect me to have the time to manually look up every influencer who posted on social while also putting together a report on their organic analytics?!”

4/ PRO TIP:

Our team recommends using an influencer tool called MightyScout for this step of the process, https://mightyscout.com/ 

5/ MightyScout enables your team to have real time visibility into content that is being posted by influencers on behalf of your brand!

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6/ No more laborious and monotonous hours spent on social scraping and manually looking up the influencers you seeded on a daily basis.

7/ Even if you’re manually checking this on a daily basis, you’ll probably still miss several of the posts if we’re being honest- I know I definitely have in the past

8/ Instead, every time an influencer posts, the following data will be automatically captured and put into a report on your team’s behalf.

9/ Data Includes:

# of posts
Reach
Engagements
Media Value (Based on a $10 CPM x # of followers of the influencers)
Link Clicks
Sales

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10/ While the data above is great to have, my personal favorite part of the tool is its ability to capture the content that is actually being posted on the brand’s behalf.

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11/ Everyday our team quickly checks in on MightyScout to see if anyone within our seeding campaigns has posted and if so, we immediately reach out to them with the following message…

12/ “Thanks so much for your support! We’d love to redistribute and share your content on our own marketing channels. Do you mind if we do so?”

13/ This lends your team the rights to use this IGC (Influencer Generated Content) across all of your own marketing channels, in which you’ve heard me go on and on about when it comes to the value of such content.

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14/ MightyScout not only enables your team to have visibility into all the analytics associated with influencers posting on behalf of your brand, but it enables your team to build out your content library of highly effective IGC in an efficient and cost effective way.

15/ As a final note, MightyScout enables a more efficient and streamlined process as we look to identify which influencers became brand ambassadors by posting without us contracting, compensating, or even asking them to do so in any way.

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16/ This tool makes that identification process incredibly simple as we look to build stronger relationships and do more with each of the influencers that organically posted and authentically loved the brand’s products after seeding them NO STRINGS ATTACHED!