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The art of persuasive communication
Writing to create an influence on another person takes a combination of:
Skill +Â Understanding
Learn how here
T H R E A D
Writing to create an influence on another person takes a combination of:
Skill +Â Understanding
Learn how here
T H R E A D
1) Learn about your audience
Investigate your target or niche, so you can adapt to their needs
Investigate your target or niche, so you can adapt to their needs
2) People don’t change their minds easily
Change requires a lot of energy, don't try to force it, it won't work
Change requires a lot of energy, don't try to force it, it won't work
3) Put yourself in your audience’s shoes
What would you like to hear?
On which channel?
A what time?
What would you like to hear?
On which channel?
A what time?
4) Don’t tell readers they are stupid or wrong
Please don't (it also screams spam)
Please don't (it also screams spam)
5) Emotions sway readers
Memory works better when it's combined with emotion, use that link
Memory works better when it's combined with emotion, use that link
6) Identify what your readers see as
right or wrong,
just or unjust,
fair or unfair.
right or wrong,
just or unjust,
fair or unfair.
7) Find connections and commonalities with readers
Develop a "friendship" relation with your potential audience, make them feel comfortable
Develop a "friendship" relation with your potential audience, make them feel comfortable
8) Don’t fake it: Stick to subject expertise and personal experiences
If you fake results people will find out.
Share real stories
If you fake results people will find out.
Share real stories
9) Spice up your text
Use attention-grabbing words and experiences.
Apply the knowledge of SEO in your daily writing
Use attention-grabbing words and experiences.
Apply the knowledge of SEO in your daily writing
10) Readers want details, not generalities
Get to-the-point information, go directly to proof your theory
Get to-the-point information, go directly to proof your theory
11) People are “wired” for stories that are entertaining and informative
Grab attention and make your audience learn at the same time
Grab attention and make your audience learn at the same time
12) Convincing content doesn’t depend on facts and figures, though they must be accurate
Give sufficient proof that relates to the point your are trying to make
Give sufficient proof that relates to the point your are trying to make
13) Check, double-check and check again for accuracy, grammar and spelling
You don't want to make grammar mistakes. To avoid this issue you can use @Grammarly
You don't want to make grammar mistakes. To avoid this issue you can use @Grammarly
14) Use plain language, and simplify technical terms
Keep it simple so a school student can understand
Keep it simple so a school student can understand
15) Omit words, phrases and sentences that slow your flow
If you can delete a word and still get to the point, do it.
If you can delete a word and still get to the point, do it.
"Sometimes facts can lodge in the brain and influence behavior for decades"
Always share valuable information, you never know when you will change someone else life for better.
To learn more about this I recommend reading the book Writing to persuade by Trish Hall
Always share valuable information, you never know when you will change someone else life for better.
To learn more about this I recommend reading the book Writing to persuade by Trish Hall
