Ever noticed how many marketing campaigns are based around vending machines?

A thread

• Secret Life of Pets: ‘bark for treats’ machine
• YSL: cosmetics vending machines in gas stations en route to Coachella
• Mulberry: social media-activated vending machines
• Ritter Sport: the Weihnachtsmann-Umtauschautomat (I saw this one in person!)

• Snapchat’s ‘Snapbot’ — dispensed Snapchat Spectacles
• Coca-Cola’s ‘Small World Machines’ in India and Pakistan
• KitKat’s ‘staring competition’ vending machine (the winner got a bar)
• Danone’s ‘Hunger Cry’ machines — scream at them for free yoghurt

• That time Heston Blumenthal popped out of a tea vending machine in Westfield London
• Pocky’s smile-activated vending machine
• Walkers’ tweet-activated crisps-dispensing bus stops
• Sony putting Walkmans in bottled water to showcase their waterproofness

• Pepsi x World Cup 2014: showcase football skills for free drinks
• Fashion Revolution’s €2 shirt machine (gave the option to donate instead of supporting fast fashion)
• Nike’s FuelBand machine
• Colgate — dispensing toothpaste with every chocolate purchase

• Moscow, for the Sochi Olympic Games: free train tickets if you do 30 squats in two minutes (quite ableist)
• Moët’s vending machines in Selfridges
• Amstel’s ‘do nothing to get a free beer’ machine
• Diet Coke’s ‘world’s thinnest vending machine’ (because, haha, dieting)

• Douwe Egberts’ yawn-activated coffee machine at O.R. Tambo International Airport
• Lipton’s floating vending machine in Cape Town
• Coca-Cola’s karaoke-activated machine in Stockholm
• BOS Ice Tea’s tweet-activated machine in South Africa

Orangina’s ‘shake the dispenser’ machine — your purchase would purposefully get stuck, and then the machine invited you to shake/push/box it to release your drink.