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π· ππ = π· π²πΎπΏππππΈππΈπ½πΆ π΅πΎππΌππ»π°
...you can use for Fun + Profit without much thought...
1. AICPBSAWN
Attention
Interest
Credibility
Prove
Benefits
Scarcity
Action
Warn
NOW
=>
...you can use for Fun + Profit without much thought...
1. AICPBSAWN
Attention
Interest
Credibility
Prove
Benefits
Scarcity
Action
Warn
NOW
=>
2. AIDA
Attention - Interest - Desire - Action
As standard as it gets. Nothing to see here.
We need another RT.
Attention - Interest - Desire - Action
As standard as it gets. Nothing to see here.
We need another RT.
3. BAB
Before - After - Bridge
Describe a problem
Describe a world where it doesnβt exist
Explain how to get there...
Before - After - Bridge
Describe a problem
Describe a world where it doesnβt exist
Explain how to get there...
4. PAS
Problem - Agitate - Solve
Present a problem, agitate a problem, solve the problem.
Sinple, really.
Problem - Agitate - Solve
Present a problem, agitate a problem, solve the problem.
Sinple, really.
5. FAB
Features - Advantages - Benefits
You get thisβ¦
and the product does thisβ¦
so that you get this!
Features - Advantages - Benefits
You get thisβ¦
and the product does thisβ¦
so that you get this!
6. The 4 Cs
Clear, Concise, Compelling, Credible.
More or a checklist than a sequence to follow.
Clear, Concise, Compelling, Credible.
More or a checklist than a sequence to follow.
Plenty more where these came from...
7. The 4 Us
Useful, Urgent, Unique, Ultra-Specific.
This is a DOPE formula for social media.
Useful, Urgent, Unique, Ultra-Specific.
This is a DOPE formula for social media.
8. ACCA
Awareness - Comprehension - Conviction - Action
Works more like a diagnosis than a storytelling mechanic.
For an unaware audience, obvs.
Awareness - Comprehension - Conviction - Action
Works more like a diagnosis than a storytelling mechanic.
For an unaware audience, obvs.
9. PPPP
Picture - Promise - Prove - Push (CTA)
Very similar to AIDA (2.) but puts more emphasis on proof.
Picture - Promise - Prove - Push (CTA)
Very similar to AIDA (2.) but puts more emphasis on proof.
10. The 5 Basic Objections
Time
Money
Donβt believe you
Wonβt work for me
Donβt need it
Nip these in the bud like your sale depends on it.
Time
Money
Donβt believe you
Wonβt work for me
Donβt need it
Nip these in the bud like your sale depends on it.
11. A FOREST
Alliteration
Facts
Opinions
Repetition
Examples
Statistics
Threes (Repeat something X3 to embed in brain)
You don& #39;t need all of these.
But a few is fairly fucking fantastic.
Alliteration
Facts
Opinions
Repetition
Examples
Statistics
Threes (Repeat something X3 to embed in brain)
You don& #39;t need all of these.
But a few is fairly fucking fantastic.
Time to knock off.
Iβll pick this up again tomorrow.
Que no seas malo
Iβll pick this up again tomorrow.
Que no seas malo
Okay, we& #39;re back...
12. FACT CATS
Can& #39;t remember where I got this, but it& #39;s in my swipe file so it& #39;s yours too...
FACT-packed
Curiosity
Adjectives-lite
Telegraphic (concise)
Specific
12. FACT CATS
Can& #39;t remember where I got this, but it& #39;s in my swipe file so it& #39;s yours too...
FACT-packed
Curiosity
Adjectives-lite
Telegraphic (concise)
Specific
13. Heroβs Journey
Hero - Goal - Conflict - Mentor - Moral
Youβve seen Star Wars, right?
Hero - Goal - Conflict - Mentor - Moral
Youβve seen Star Wars, right?
14. The 3 Reasons Why
Why are you the best?
Why should I believe you?
Why should I buy right now?
Why are you the best?
Why should I believe you?
Why should I buy right now?
15. Star - Story - Solution
Similar to the Heroβs Journey.
Your star is your avatar, the story is their conflict and the solution is how they win.
Similar to the Heroβs Journey.
Your star is your avatar, the story is their conflict and the solution is how they win.
16. Awareness - Comprehension - Conviction - Action
We& #39;re getting into repetitive territory with this one, pretty much the same as AIDA:
Present problem, explain how it affects reader, present solution + stoke desire, CTA
We& #39;re getting into repetitive territory with this one, pretty much the same as AIDA:
Present problem, explain how it affects reader, present solution + stoke desire, CTA
17. The OATH Formula
For an unaware audience, you have to lead them from oblivious to apathetic to thinking to hurting.
For an unaware audience, you have to lead them from oblivious to apathetic to thinking to hurting.
18. Context - Attention - Desire - Gap - Solution
All the best copywriting walks the tightrope between what life is like now and what it could be like in the future.
All the best copywriting walks the tightrope between what life is like now and what it could be like in the future.
19. BETS OFF
Bit of a weird acronym because they& #39;ve just shoved some verbs in there but hey...
Begin with strongest benefit
Expand
Tell them details
Statements with support copy
Offer vision of future where they lose
Follow with summary of most important benefits
Finish w/ CTA
Bit of a weird acronym because they& #39;ve just shoved some verbs in there but hey...
Begin with strongest benefit
Expand
Tell them details
Statements with support copy
Offer vision of future where they lose
Follow with summary of most important benefits
Finish w/ CTA
