𝟷 πšπšƒ = 𝟷 π™²π™Ύπ™Ώπšˆπš†πšπ™Έπšƒπ™Έπ™½π™Ά π™΅π™Ύπšπ™Όπš„π™»π™°

...you can use for Fun + Profit without much thought...

1. AICPBSAWN

Attention
Interest
Credibility
Prove
Benefits
Scarcity
Action
Warn
NOW

=>
2. AIDA

Attention - Interest - Desire - Action

As standard as it gets. Nothing to see here.

We need another RT.
3. BAB

Before - After - Bridge

Describe a problem

Describe a world where it doesn’t exist

Explain how to get there...
4. PAS

Problem - Agitate - Solve

Present a problem, agitate a problem, solve the problem.

Sinple, really.
5. FAB

Features - Advantages - Benefits

You get this…

and the product does this…

so that you get this!
6. The 4 Cs

Clear, Concise, Compelling, Credible.

More or a checklist than a sequence to follow.
Plenty more where these came from...
7. The 4 Us

Useful, Urgent, Unique, Ultra-Specific.

This is a DOPE formula for social media.
8. ACCA

Awareness - Comprehension - Conviction - Action

Works more like a diagnosis than a storytelling mechanic.

For an unaware audience, obvs.
9. PPPP

Picture - Promise - Prove - Push (CTA)

Very similar to AIDA (2.) but puts more emphasis on proof.
10. The 5 Basic Objections

Time
Money
Don’t believe you
Won’t work for me
Don’t need it

Nip these in the bud like your sale depends on it.
11. A FOREST

Alliteration
Facts
Opinions
Repetition
Examples
Statistics
Threes (Repeat something X3 to embed in brain)

You don't need all of these.

But a few is fairly fucking fantastic.
Time to knock off.

Iβ€˜ll pick this up again tomorrow.

Que no seas malo
Okay, we're back...

12. FACT CATS

Can't remember where I got this, but it's in my swipe file so it's yours too...

FACT-packed
Curiosity
Adjectives-lite
Telegraphic (concise)
Specific
13. Hero’s Journey

Hero - Goal - Conflict - Mentor - Moral

You’ve seen Star Wars, right?
14. The 3 Reasons Why

Why are you the best?
Why should I believe you?
Why should I buy right now?
15. Star - Story - Solution

Similar to the Hero’s Journey.

Your star is your avatar, the story is their conflict and the solution is how they win.
16. Awareness - Comprehension - Conviction - Action

We're getting into repetitive territory with this one, pretty much the same as AIDA:

Present problem, explain how it affects reader, present solution + stoke desire, CTA
17. The OATH Formula

For an unaware audience, you have to lead them from oblivious to apathetic to thinking to hurting.
18. Context - Attention - Desire - Gap - Solution

All the best copywriting walks the tightrope between what life is like now and what it could be like in the future.
19. BETS OFF

Bit of a weird acronym because they've just shoved some verbs in there but hey...

Begin with strongest benefit
Expand
Tell them details
Statements with support copy
Offer vision of future where they lose
Follow with summary of most important benefits
Finish w/ CTA
❌ I sort of regret not making this thread all colorful and powerful with a strong emoji game but eh...
You can follow @pspfrench.
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