The @NBA bubble social stats, as shared by @frntofficesport, should be a much-needed wake-up call for teams/ leagues/ brands.

A thread //

The 2019-20 NBA season set new DIGITAL MEDIA records for the league:

– Total VIDEO views up 17% season-over-season to 20 billion

NBA Bubble Social by the Numbers:

– 6.9 billion VIDEO views on social channels since July 30 restart

– 2.6 billion VIDEO views on Instagram

– 1 billion VIDEO views during the NBA Finals across platforms

And don't forget about YouTube...

– 321 million YouTube views during the postseason, up 63% year-over-year

– 61 million YouTube views during the NBA Finals, up 21%

When looking at INSANE social stats like these– can't help but wonder why it's STILL A STRUGGLE for so many organizations TO INVEST IN THEIR CREATIVE TEAM.

In this COVID-19 world (now more than ever) it's essential to not only INVEST in but to also SUPPORT creatives within your own organization, including:

– videographers
– creative designers
– new media
– OTHER (reminder: creative ideas can come from ANYONE regardless of dept.)

More organizations need to realize & reprioritize creative & how it could + should fuel every aspect of the organization (see below).

The times are changing– are you keeping up?

Thanks for joining me & please thank your creative team today.

End thread //

Tag your favorite #smsports creative minds below