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The @NBA bubble social stats, as shared by @frntofficesport, should be a much-needed wake-up call for teams/ leagues/ brands.
A thread //
A thread //
The 2019-20 NBA season set new DIGITAL MEDIA records for the league:
– Total VIDEO views up 17% season-over-season to 20 billion
– Total VIDEO views up 17% season-over-season to 20 billion
NBA Bubble Social by the Numbers:
– 6.9 billion VIDEO views on social channels since July 30 restart
– 2.6 billion VIDEO views on Instagram
– 1 billion VIDEO views during the NBA Finals across platforms
– 6.9 billion VIDEO views on social channels since July 30 restart
– 2.6 billion VIDEO views on Instagram
– 1 billion VIDEO views during the NBA Finals across platforms
And don't forget about YouTube...
– 321 million YouTube views during the postseason, up 63% year-over-year
– 61 million YouTube views during the NBA Finals, up 21%
– 321 million YouTube views during the postseason, up 63% year-over-year
– 61 million YouTube views during the NBA Finals, up 21%
When looking at INSANE social stats like these– can't help but wonder why it's STILL A STRUGGLE for so many organizations TO INVEST IN THEIR CREATIVE TEAM.
In this COVID-19 world (now more than ever) it's essential to not only INVEST in but to also SUPPORT creatives within your own organization, including:
– videographers
– creative designers
– new media
– OTHER (reminder: creative ideas can come from ANYONE regardless of dept.)
– videographers
– creative designers
– new media
– OTHER (reminder: creative ideas can come from ANYONE regardless of dept.)
More organizations need to realize & reprioritize creative & how it could + should fuel every aspect of the organization (see below).
The times are changing– are you keeping up?
The times are changing– are you keeping up?
Thanks for joining me & please thank your creative team today. 
End thread //
Tag your favorite #smsports creative minds below
End thread //
Tag your favorite #smsports creative minds below
