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Merch is moving from an ancillary promotional novelty to a serious money-making avenue, within the worlds of music, politics and more.
"The internet has put fan culture, much like everything else, on steroids." https://www.scmp.com/lifestyle/fashion-beauty/article/3105122/taylor-swift-joe-biden-power-fan-merchandise-shows-no-sign
"The internet has put fan culture, much like everything else, on steroids." https://www.scmp.com/lifestyle/fashion-beauty/article/3105122/taylor-swift-joe-biden-power-fan-merchandise-shows-no-sign
'Merch is becoming more glamorous & luxury designer collaborations are commonplace
Virgil Abloh, founder of streetwear label Off-White, designed merch for Travis Scott & Kid Cudi, Stella McCartney designed for Taylor Swift & Gucci’s Alessandro Michele designed for Harry Styles'
Virgil Abloh, founder of streetwear label Off-White, designed merch for Travis Scott & Kid Cudi, Stella McCartney designed for Taylor Swift & Gucci’s Alessandro Michele designed for Harry Styles'
The Biden-Harris merch line was designed by Tory Burch, Jason Wu, Proenza Schouler
But from band tees to YouTuber hoodies, it’s evident that the feeling of belonging and identity that merchandise generates is what’s trending, not the clothes or products themselves.
This is modern day fandom.
This is modern day fandom.
