Merch is moving from an ancillary promotional novelty to a serious money-making avenue, within the worlds of music, politics and more.
"The internet has put fan culture, much like everything else, on steroids." https://www.scmp.com/lifestyle/fashion-beauty/article/3105122/taylor-swift-joe-biden-power-fan-merchandise-shows-no-sign">https://www.scmp.com/lifestyle...
"The internet has put fan culture, much like everything else, on steroids." https://www.scmp.com/lifestyle/fashion-beauty/article/3105122/taylor-swift-joe-biden-power-fan-merchandise-shows-no-sign">https://www.scmp.com/lifestyle...