1/ The UK is going through multiple crises. We need businesses to help us address the looming unemployment and climate change challenges.

Yet our independent research has found that businesses are being held back from doing good.

A thread explaining how…
2/ Before we begin, let’s recognise that business leaders increasingly want to do good...

(Source: The Purposeful Business poll conducted by @YouGov and @BritishAcademy_)
3/ Yet they are being held back.

52% of business decision makers believe that the legal and regulatory environment is more focused on shareholders interests, compared with 15% who think it was focused on society’s interests.

We found four key issues...
4/ Identification: It can be difficult to identify purpose-driven businesses.

Only 10% of the public find it easy to identify purpose-driven businesses. People want to work for, buy from and invest in them, but can’t if they don’t know who they are...
5/ Incorporation: It is not clear how a company can be legally set up in a manner consistent with being purpose-driven.

The legal framework surrounding business is, at best, unclear in its protection of purpose, leaving impactful businesses exposed...
6/ Investment: Purpose-driven companies can find it hard to get purpose-aligned investment.

New data from @Beauhurst shows that only one percent of private investment into UK companies came from impact funds last year, and it isn’t growing relative to overall investment growth..
7/ Impact measurement: Complexity can create barriers to entry and extra overhead for purpose-driven businesses.

The volume of metrics and frameworks leave many businesses, investors and consumers confused on where to start...
8/ With HUGE thanks to our amazing Working Group who helped lead us on this research report.
You can follow @ReGenerateTrust.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: