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New start ups using paid social to build brand and drive traffic - one of their biggest problems is being trusted.
The ads may be driving the traffic but little sales because your customers are questioning it’s legitimacy
To improve looking like a real business: (1)
The ads may be driving the traffic but little sales because your customers are questioning it’s legitimacy
To improve looking like a real business: (1)
work on your following + social engagement. Customers often go there to check legitimacy first encourage reviews after the purchase show customers wearing, using, reviewing use trusted payment ways - make it clear you take visa, PayPal etc
work with an infleuncer that people recognise - use the photos for promotion but also to show a familiar face to build trust trust pilot reviews on site get PR coverage too - and use the logos onsite “as seen in Cosmo” etc have clear contact info
build out the about us page - make people buy into you as an owner, tell your story? have a discount code which is realistic. 75% off can make people question how legit is this site. A smaller discount would help your price point - is it online with the market?
