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Business school in 8 tweets 
1. PRODUCT
Delight your customers, and everything else becomes easier. Create an experience that makes them feel something, rather than just cheaper/faster/better
Delight your customers, and everything else becomes easier. Create an experience that makes them feel something, rather than just cheaper/faster/better
2. MARKETING
Build a brand, don't just sell. Find a way to associate your business with an ideal -- something your customers want to become.
Build a brand, don't just sell. Find a way to associate your business with an ideal -- something your customers want to become.
3. SALES
Distribution matters. A great product will lose if no one hears about it. Experiment with different approaches, but when one is working it typically pays to focus on it and ignore the rest.
Distribution matters. A great product will lose if no one hears about it. Experiment with different approaches, but when one is working it typically pays to focus on it and ignore the rest.
4. HIRING
Hiring means you've failed. You can't accomplish more with what you have already. Sad. Wait as long as you can to hire, and then hire very slowly/carefully. Fire quickly.
Hiring means you've failed. You can't accomplish more with what you have already. Sad. Wait as long as you can to hire, and then hire very slowly/carefully. Fire quickly.
5. LEADERSHIP
Good leaders get the job done. Great leaders make their team feel special, and push them to greatness. Help people play to their strengths. Put them in a position to push their own boundaries and win.
Good leaders get the job done. Great leaders make their team feel special, and push them to greatness. Help people play to their strengths. Put them in a position to push their own boundaries and win.
6. STRATEGY
Think a few steps ahead. What happens if your plan succeeds? Make sure you don't shoot yourself in the foot with decisions that are hard to reverse later.
Think a few steps ahead. What happens if your plan succeeds? Make sure you don't shoot yourself in the foot with decisions that are hard to reverse later.
7. FINANCE
Here's a billion tweets on Finance https://twitter.com/garybasin/status/1254048156704215047?s=19 but really the most important thing to understand is: debt vs equity financing.
Use debt when the payoff is predictable and risk is manageable.
Use equity when the payoff is highly uncertain.
Here's a billion tweets on Finance https://twitter.com/garybasin/status/1254048156704215047?s=19 but really the most important thing to understand is: debt vs equity financing.
Use debt when the payoff is predictable and risk is manageable.
Use equity when the payoff is highly uncertain.
8. OPERATIONS
Focus on one thing at a time: finding and eliminating the bottleneck.
As you develop processes, codify them. Write them down and pass them on to someone else. Train everyone to do likewise.
Focus on one thing at a time: finding and eliminating the bottleneck.
As you develop processes, codify them. Write them down and pass them on to someone else. Train everyone to do likewise.
