A CFO’s job is to predict where the business is headed and use that prediction to optimize stakeholder value. However, the future has never been harder to predict than it has been for the last six months. (It wasn’t even this bad during the 2008 global financial crisis.)
In the face of this challenge, Autodesk CFO @rscottherren and his team have been running scenarios on three different tracks: a best-case scenario, a most-likely scenario based on what we know, and a worst-case scenario.
This requires flexibility and adaptability. As things change, we've got to quickly make decisions around investment, product pricing, research and development, and sales and marketing capacity—where we want to add capacity, where we want to ramp it down.
This adaptability also applies to our function in society. The pandemic, the fight for racial equity, and climate change all disproportionately impact the poorest members of our population, and it’s our obligation to consider them.
When it comes to climate change, @rscottherren says, the only way we make it as a society is with standardized mandatory disclosure about the impact our businesses have on climate. Without disclosure standards, companies will cherry-pick the best-looking metrics.
You can follow @autodesk.
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