2. Banks business model is broken

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* Over two decades net interest margin has been falling
* Way to make money for banks falls with interest rates
* It& #39;s more likely to get worse than get better
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5. But fintech& #39;s are growing massively

* Ignore the share prices, look at the earnings line
* There is huge value creation in finance happening
* Banks aren& #39;t capturing it
6. This is changing the shape of the market

* Again share prices aren& #39;t everything BUT
* This chart looks a lot like the advertising industry in 2003
* Change is slow then sudden
7. Because banks starting assumption is to sell a product

* Banks start at their business model
* Fintechs start at the customer problem
8. Two layers have emerged above banks

* Intelligent services: solve customer problems with digital
* Embedded journeys: Wrap services together into a context (e.g. Shopify, help me run a business)
9. But not everyone lower down on this stack is losing

* Visa and Mastercard are doing very well serving the layers above
* Instead of competing with the new entrants, is there a better way?
10. This could create massive opportunities for the whole market

* Customers want finance at the point of need
* Brands can use finance to create engagement
* Finance isn& #39;t engaging, but it enables engagement
* Understanding this shift is crucial
11. This is a multi $ trillion value creation opportunity

- Banks move from dumb pipes to smart pipes
- By enabling the layers above them
- And providing tools to manage regulated activity globally
- And see finance as supporting other products vs being the product
DM or drop me an email simon@11fs.com to chat :)

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