Methods used in warfare are NOT meant to be deployed for the home audience- this shows a concerning lack of oversight by the Canadian military over their staff. Who approved this? Great reporting @davidpugliese
I’m going to share here some pages from my book ‘Propaganda and Counter-terrorism: Strategies for Global Change’ where I discussed the underlying conceptual approach to behavioral influence in warfare. Please read and you can buy the book here: https://manchesteruniversitypress.co.uk/9780719091056/ 
Ethics must be built into the planning stages - shaping decision-making appropriate for the audience. Behavioral approaches start with a desired behaviour you wish to create then imagining what is needed to create it are not appropriate in military public affairs in a democracy.
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