The feedback to this is... interesting. I wonder what ppl expected.

I think people hear next gen & assume it has to come with radical hardware transformation.

Short of us completely moving away from the glass screen standard, those returns will become more & more marginal. https://twitter.com/appleinsider/status/1316066528580648965">https://twitter.com/appleinsi...

That& #39;s why they have these hour long events, to sell you on the enhancements they made at this point - mostly on the processing and software side - and explain what the actual value add is, and where it tangibly applies to you.

On a high level it& #39;s called change management/adoption. Since they& #39;re trying to get you to actually buy into the product we can call it marketing strategy.

People have the wrong idea of what innovation is and isn& #39;t. It& #39;s not "transformation." It& #39;s simply the introduction of new processes, ideas, solutions that reengineer or simplify existing problems, both explicit and implicit.

Apple has become a standard bearer for quality in mobile phones in the West. The priorities are going to shift away from the "big ideas" that get buzz online and keep them on the "vanguard" but don& #39;t maintain platform stability or significant revenue margins

Late stage capitalism and tech is fun isn& #39;t it? End thread.