Every Sunday, a solitary bamboo flute seller walks by my home trying to attract buyers by playing film music on one of his flutes. Usually, I find that music cheerful. These days, it tears my heart out because I wonder whether anyone would want to buy one & risk infection (1/4)

So every Sunday I buy one of those flutes & discard it immediately. Just a way of soothing my own conscience.But it’s clear that Covid has made his economic model collapse with no sight of early recovery. There must be millions more like him in every community in this land (2/4)

So many more like him who eked out a living, dependent upon a community that was social & interactive. We in large businesses are already speaking of a strong recovery in demand. But will the flute-sellers rise with us? What is our duty to their Eco-system & their survival? (3/4)

So what is ‘Good Business’?  A good product? Good service? Good governance…or something else?  The role of business in society & its duty to communities is the most important discussion of the decade. We need to start a conversation. What does ‘Good Business’ mean to you? (4/4)