Thread by @BangtanScholars, "Without [ARMYs] efforts, & those of a vast network of other hyper-dedicated [...]

"Without [ARMYs] efforts, & those of a vast network of other hyper-dedicated fans, the Korean Company that manages BTS, Big Hit Ent., would not now be a multibillion-dollar enterprise."

“There’s no replication, there’s just one BTS & one Army.”

@BTS_twt https://www.nytimes.com/2020/10/14/business/bts-ipo.html

BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion I.P.O.

What investors are really paying for is not necessarily the K-pop group or its management company, but its huge, highly connected ecosystem of followers.

https://www.nytimes.com/2020/10/14/business/bts-ipo.html

"The reality is different: While its demographics are hard to pin down — many members seem to be women in their 20s and 30s — the band’s fan base is broadly diverse, cutting across lines of gender, age, religion and nationality."

“We’re ARMY Incorporated.”

@bts_twt #BTSResearch

It seems that some can't access the article. Try a different browser or alternatively you can read it here. https://docs.google.com/document/d/1JFllTgkTWPYY45-T2t-hJsmxyMY_A5v84jIDV9rifuM/edit?usp=sharing

BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion I.P.O.

BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion I.P.O. https://www.nytimes.com/2020/10/14/business/bts-ipo.html By Ben Dooley & Su-Hyun Lee What investors are really paying for is...

https://docs.google.com/document/d/1JFllTgkTWPYY45-T2t-hJsmxyMY_A5v84jIDV9rifuM/edit?usp=sharing

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