The Atari VCS was showcased in mid-1977 at the Summer Consumer Electronics Show with plans for retail release in October. However, Atari encountered production problems during its first batch, and its testing was complicated by the use of cartridges.
Ultimately, the consoles were shipped to retailers in November 1977.
At release in September 1977, the unit was originally priced at US$199, and shipped with two joysticks and a Combat cartridge (eight additional games were available at launch and sold separately).
Atari sold between 350,000 and 400,000 Atari VCS units during 1977, attributed to the delay in shipping the units and consumers' unfamiliarity with non-dedicated consoles.

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