G-dragon bridging kpop and couture, asia and south korea’s #1 fashion icon and a timeless trendsetter; a thread
In 2009, Gdragon being the first korean celebrity ever to be sponsored by LV. resulted in LVMH to put over $80 million investment at YGE simply for being his company. took LV a year to finally booked him and this the start of kpop x couture.
all brand under LVMH. YG (the company and it’s artist) being able to benefited from these investment is thank to the roots of that all: gdragon.
In 2010, Gdragon invited to CHANEL’s private event and party. building his connection with the brand right there. his attendance took all spotlight and became a whole issues.
In 2009, GD and MCM relationship began with this bag that he was seen once at airport. MCM had no plan to release in korea but due to demand, they came to open store and launched at korea. 3500 pieces per month sold bc of Gdragon and the CEO personally meet and thanked him.
MCM, fully sponsored Gdragon since then. people would contact him for some MCM product that jiyong was seen wearing but they wouldn’t get it since those are personally made and designed for him.
In 2012, Givenchy announced Gdragon as their first and only muse from Asia. Riccardo Tisci, Chief creative director of Burberry and creative director of Givenchy’s menwear specially choose his design for Gdragon’s photoshoot with Givenchy and Bazaar.
“No one could sell bazaar as Gdragon. No one could set all editors buzzing as Gdragon. Many fashion house in Paris are thinking about how they can send love call to Gdragon.”

said bazaar editors after seeing how many time they restocked gdragons issues and always SOLD OUT!
Gdragon is the first korean to be invited at Paris Fashion Week. four brand at the same time send him front rows love calls: Rick Owens, Juun.J, Yohji Yamamoto, Tom Browne.
GDRAGON and Rick Owens.
before grace PFW, gd also invited to Rick Owens event and party back in 2011. Ever since then, Rick Owens never fail to gifts limited collection to him.
GDRAGON and Yohji Yamamoto through the years.
In 2016, JUUN.J announced Gdragon as their muse and put him on their LESS Global Campaign representing the world without barriers and boundaries.
I still admire this campaign, definitely model of the year.
Gdragon and Tom Browne!
Do I need to say more? they perfectly made for each other. (I am biased but it’s the best brand other than raf simons that look good on him, altho he look good in anything) Tom Browne personally approach GD and praise his amazing fashion sense at PFW 14/15
Gdragon relationship with YSL? shouldn’t be questioned. Jiyong is the first asian and was the only asian to be invited at YSL front rows Paris Fashion Week.
hedi slimane, creative director of CELINE, when he took the helm at Saint Laurent in 2012, he gave gdragon first dibs on all of his debut menswear pieces. you won’t see any others men in this world wear slimanes collection before jiyong wore it
GD and YSL graced cover of VOGUE 7 years ago, became the first korean celebrity that YSL sponsored. A quoted from their creative director interviews with VOGUE was how they anticipate and look forward to meet Gdragon the most. https://twitter.com/ysl/status/400975953326657536?s=21
Gdragon with Saint Laurent’s global executive manager (Roberto and Pascal). Azzedine Alaïa, a designer of Dior, Prada and Mugler. Carla Sozzani, a founder of Corso Cosmo, Chief editor of Vogue.
Gdragon collab with Mugler through his music for their fashion show. gd not only bring couture to kpop but also bring kpop to couture!
Nicola Formichetti is artistic director of Mugler and Diesel, fashion director of Vogue Hommes and Uniqlo.
Gdragon being the first korean celebrity to collab with Alexander Wang for their show. as expected from high fashion brand favorite musician that he is
Virgil Abloh, is an creative director of Louis Vuitton, the founder and chief executive of Pyrex Vision and Off White credited Gdragon as the reason of his brand’s popularity skyrocket in Asia.
virgil abloh is also part of gdragon’s +82 squad (a gathering of creative, culture, talented people inspiring each other)
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