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OK quick tips for press/influencers on reaching out for keys when a game is days away from launch.
I already have little patience to deal with vague inquiries, and when we& #39;re nearing game launch?? hooOOoo boy
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I already have little patience to deal with vague inquiries, and when we& #39;re nearing game launch?? hooOOoo boy
1) My inbox is a wreck.
Games generally get the most hype and requests the closer to launch. Every single day I& #39;m getting at least 10 emails for keys (depends hype of the game.)
I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
Games generally get the most hype and requests the closer to launch. Every single day I& #39;m getting at least 10 emails for keys (depends hype of the game.)
I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
2) Tips on ur outreach email:
- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
3) I get a TON of emails that look like this:
"My name is X at Y. Here is a link to my channel. Your game Lucifer Within Us looks cool. Can I get a review key to stream? Thanks."
It isnt THE WORST, but it& #39;s not convincing. It sounds like u just dont want to buy a $20 indie game
"My name is X at Y. Here is a link to my channel. Your game Lucifer Within Us looks cool. Can I get a review key to stream? Thanks."
It isnt THE WORST, but it& #39;s not convincing. It sounds like u just dont want to buy a $20 indie game
3.5) Maybe if I weren& #39;t super pressed for time I would do the digging on your channel if you sent me the above email. Maybe.
But I& #39;m legit bouncing around doing a million other things and if your email leaves me feeling like you didn& #39;t try, I won& #39;t try either.
But I& #39;m legit bouncing around doing a million other things and if your email leaves me feeling like you didn& #39;t try, I won& #39;t try either.
4) When I do press outreach, I think about their bottom line. WHY should they cover our game, how does it benefit them? Because what I& #39;m doing is asking them to do something for me.
So if you& #39;re reaching out to devs for keys, think along the same lines. Sell me on you!
So if you& #39;re reaching out to devs for keys, think along the same lines. Sell me on you!
5) My main goals are:
- Relevancy
- Engagement
- Impressions (but this is at the bottom)
E.g. An 800k channel asked for a key which I won& #39;t be giving, because all they do is play Minecraft
- Relevancy
- Engagement
- Impressions (but this is at the bottom)
E.g. An 800k channel asked for a key which I won& #39;t be giving, because all they do is play Minecraft
6) And finally, this is not part of the outreach, but to maintain good relations, definitely reply back after you& #39;ve written your review/done your stream/uploaded a video with a link!
We keep track of these things and what has been covered.
Ok!! Thanks!!https://abs.twimg.com/emoji/v2/... draggable="false" alt="đź’–" title="Funkelndes Herz" aria-label="Emoji: Funkelndes Herz">
We keep track of these things and what has been covered.
Ok!! Thanks!!
