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OK quick tips for press/influencers on reaching out for keys when a game is days away from launch.
I already have little patience to deal with vague inquiries, and when we're nearing game launch?? hooOOoo boy
I already have little patience to deal with vague inquiries, and when we're nearing game launch?? hooOOoo boy
1) My inbox is a wreck.
Games generally get the most hype and requests the closer to launch. Every single day I'm getting at least 10 emails for keys (depends hype of the game.)
I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
Games generally get the most hype and requests the closer to launch. Every single day I'm getting at least 10 emails for keys (depends hype of the game.)
I have NO time, so I need you to help me make it as easy as possible to justify giving you a key.
2) Tips on ur outreach email:
- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
- A way to verify your email
- Links
- Sentence about relevancy/why this game is interesting to ur audience/how does this benefit me if I give you a free game?
- STATS. Page views! Concurrent viewers! Community size! Etc!
3) I get a TON of emails that look like this:
"My name is X at Y. Here is a link to my channel. Your game Lucifer Within Us looks cool. Can I get a review key to stream? Thanks."
It isnt THE WORST, but it's not convincing. It sounds like u just dont want to buy a $20 indie game
"My name is X at Y. Here is a link to my channel. Your game Lucifer Within Us looks cool. Can I get a review key to stream? Thanks."
It isnt THE WORST, but it's not convincing. It sounds like u just dont want to buy a $20 indie game
3.5) Maybe if I weren't super pressed for time I would do the digging on your channel if you sent me the above email. Maybe.
But I'm legit bouncing around doing a million other things and if your email leaves me feeling like you didn't try, I won't try either.
But I'm legit bouncing around doing a million other things and if your email leaves me feeling like you didn't try, I won't try either.
4) When I do press outreach, I think about their bottom line. WHY should they cover our game, how does it benefit them? Because what I'm doing is asking them to do something for me.
So if you're reaching out to devs for keys, think along the same lines. Sell me on you!
So if you're reaching out to devs for keys, think along the same lines. Sell me on you!
5) My main goals are:
- Relevancy
- Engagement
- Impressions (but this is at the bottom)
E.g. An 800k channel asked for a key which I won't be giving, because all they do is play Minecraft
- Relevancy
- Engagement
- Impressions (but this is at the bottom)
E.g. An 800k channel asked for a key which I won't be giving, because all they do is play Minecraft
6) And finally, this is not part of the outreach, but to maintain good relations, definitely reply back after you've written your review/done your stream/uploaded a video with a link!
We keep track of these things and what has been covered.
Ok!! Thanks!!
We keep track of these things and what has been covered.
Ok!! Thanks!!
