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Recently saw a brief given by an SEO to a writer.
It was such a good example of why "SEO" has become a dirty word to some writers that I felt it was worth sharing.
Problem no. 1
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It was such a good example of why "SEO" has become a dirty word to some writers that I felt it was worth sharing.
Problem no. 1
The asset had already been written.
This is backwards. If you& #39;re aiming to capture organic search traffic, write to answer a query.
Never retroactively put keywords in already-finished copy. Square peg. Round hole. Rarely (if ever) works.
Problem no. 2https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
This is backwards. If you& #39;re aiming to capture organic search traffic, write to answer a query.
Never retroactively put keywords in already-finished copy. Square peg. Round hole. Rarely (if ever) works.
Problem no. 2
The suggested KWs didn’t match the intent of the asset, but were chosen because of search volume.
The volume of a KW doesn& #39;t matter if your asset never ranks for that term, and it likely won& #39;t, bc Google& #39;s algo knows the asset doesn& #39;t match the query intent.
Problem no. 3https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
The volume of a KW doesn& #39;t matter if your asset never ranks for that term, and it likely won& #39;t, bc Google& #39;s algo knows the asset doesn& #39;t match the query intent.
Problem no. 3
What would have been the more relevant KWs weren’t showing up in KW tools bc they were fairly new terms, & most KW indexes aren’t updated *that* often.
Don& #39;t blindly follow KW tools.
Problem no. 4https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
Don& #39;t blindly follow KW tools.
Problem no. 4
They instructed the writer to use “these exact KWs as many times as possible”
Google is way past this. Use the exact keywords in the copy if/when it& #39;s natural, sure.
But does G want you repeating the query in the copy or actually answering the query?
(plz answer the query)
Google is way past this. Use the exact keywords in the copy if/when it& #39;s natural, sure.
But does G want you repeating the query in the copy or actually answering the query?
(plz answer the query)
One last thought.
There are lots of topics your audience wouldhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🤍" title="Weißes Herz" aria-label="Emoji: Weißes Herz"> that don& #39;t get a lot of search vol.
SEOs: *plz* don& #39;t tell writers to toss these!
Instead, tell them that search might not be the primary ave for discovery so they can secure traffic through a different channel
There are lots of topics your audience would
SEOs: *plz* don& #39;t tell writers to toss these!
Instead, tell them that search might not be the primary ave for discovery so they can secure traffic through a different channel
