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Tesla disbanding PR team.
“We will tell our own stories," @senjam
Flashback Jan 2016: on 11 January, at @Flipkart, a milestone was achieved. And in the world of corporate communications, it can only be called a public relations coup. Thread 1/6
“We will tell our own stories," @senjam
Flashback Jan 2016: on 11 January, at @Flipkart, a milestone was achieved. And in the world of corporate communications, it can only be called a public relations coup. Thread 1/6
There was no press conference. No fielding questions from pesky journalists. Nothing of the sort. Sure, a press release was issued, but only after a while; and it was identical to the story.. already put out on http://stories.flipkart.com . . 2/6
Why bother with journalists? First they ask questions. Then they hang around and ask more questions—some related, others not related. Then they reach out for perspective to the competition. Then they find neutral parties or experts who can comment on the story. 3/6
And they write the story, from their point of view. So seriously, why bother with journalists? Effective communication is all about getting the message across. Why invest time in communication that will go through so many steps? 4/6
Brands increasingly want to be storytellers because modern consumers can be reached outside of the traditional gatekeepers (big media). It is one of the several ways native advertising or branded content is playing out : @rajunarisetti 5/6
Are Brands Taking Control of Their Narratives and Reinventing Storytelling? With social media at fingertips, today businesses and anyone else do not need media network to gain eyeballs and coverage. One Tweet/Insta post has more potential to reach the world than a big burst 6/6
