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The Tata Group is & #39;close& #39; to the regime.
Tanishq is a Tata company.
Now, the adv...
I can tell you with assurance (coming from the industry), this particular adv (beautifully made), had to have been & #39;looked-into& #39; frm every conceivable & #39;angle& #39;.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">thread https://twitter.com/ajay43/status/1315893854508326912?s=20">https://twitter.com/ajay43/st...
Tanishq is a Tata company.
Now, the adv...
I can tell you with assurance (coming from the industry), this particular adv (beautifully made), had to have been & #39;looked-into& #39; frm every conceivable & #39;angle& #39;.
Adv-agencies do not work otherwise, even in & #39;normal& #39; times - too much is at stake, for them to make a wrong call.
Too many precedents.
The fact that this adv & #39;made-the-cut& #39; & raised-hell, had to have been & #39;pre-ordained& #39; - someone, somewhere & #39;saw& #39; it thru...
So, why ?
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Too many precedents.
The fact that this adv & #39;made-the-cut& #39; & raised-hell, had to have been & #39;pre-ordained& #39; - someone, somewhere & #39;saw& #39; it thru...
So, why ?
2/
Well...
Since the last month, there has been an & #39;extra& #39; effort in whatsapp groups & #39;belonging& #39; to the regime, in circulating msgs & #39;Support Mr. Modi& #39;, listing all his achievements of 6+ yrs alongwitht the usual trash about INC.
And now this adv comes along...
Zoom-out...
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Since the last month, there has been an & #39;extra& #39; effort in whatsapp groups & #39;belonging& #39; to the regime, in circulating msgs & #39;Support Mr. Modi& #39;, listing all his achievements of 6+ yrs alongwitht the usual trash about INC.
And now this adv comes along...
Zoom-out...
3/
For sometime now, & #39;they& #39; are feeling the pinch - the pressure& #39;s mounting frm all sides.
& they need to know & confirm for sure, their & #39;base& #39; is & #39;intact& #39; & undiluted.
Thats the purpose of this adv.
Its another & #39;form& #39; of a & #39;dog-whistle& #39;...
The reaction must& #39;ve satisfied & #39;them& #39;.
& they need to know & confirm for sure, their & #39;base& #39; is & #39;intact& #39; & undiluted.
Thats the purpose of this adv.
Its another & #39;form& #39; of a & #39;dog-whistle& #39;...
The reaction must& #39;ve satisfied & #39;them& #39;.
