So, Tata group is the new target of the "Dharmic Warriors". It's perfectly ok to disagree with their ad (I personally disagree). But, to call for boycotting Indian firms because you don't agree with them is not good.

Let's get this right. All "Dharma Talk" will be of no use if our country still remains a third-world nation. Economics first! Missionaries have lots of money to spend.

With 1.3 Billion population, we can easily become an industrial powerhouse by achieving economics of scale.

Most of these creative advertising folks come from fine arts backgrounds and are left-leaning types. Instead of finding ways to create alternative narrative that is convincing and appealing, boycotting Indian enterprises is SUICIDAL.

If only we can grow at an average of 10% for three consecutive years, the entire world will be at our doorstep realising the immense potential India has. Reviving and restoring culture is good, but in the absence of economic incentive, it won't do any good.

If only we got crazy money, we can even buy the likes of NYT and WaPo and have their columnists write on how India's Vedic traditions have resulted in economic miracles. Money speaks!

I can't understand what these "Dharmic Warriors" are trying to achieve by boycotting Tata, Bajaj, and even Parle-G biscuits. If these companies shut down and their employees come on streets, none of these "Dharmic Warriors" will come forward to give them a penny.

How different are these "Dharmik Warriors" from the Ivy-league liberals who "cancel" anyone and everyone they disagree with?

Exhibit 1:

Exhibit 2:

Exhibit 3:

To some friends who’re disagreeing with my views: On on hand, you want to boycott Tata for that ad we didn’t like. On the other hand, you want to boycott ParleG and Bajaj because they boycotted Arnab. But you’re ok even after Arnab’s rants on Sabarimala. Think over!