"lay wide streets, growing shady trees. Ensure space for lawns & gardens. Reserve large areas for football, hockey & parks. Earmark areas for Hindu temples, Mohammedan mosques & Christian churches." —Tata in a letter to son Dorab on his vision for Jamshedpur. #TanishqJewelry 1/n
@TanishqJewelry ad is an expression of these TATA values. Tata legacy
1.A small hospital for employee started before first chimney sparkes.
2.Introduced 8 hr workday in 1920s
3.Tata Archery Academy has monopoly on Indian Archery Team. World class sports institution like TFA 2/n
4.Evolved social Security will make governments shy(Job security till 60yr, post retirement pension, gratuity, job to children on accidental death)
5.Yearly festive bonus of 100-200% of salary pre Durgo Pujo were top newspaper headlines in city. 3/n
6.Tata supported schools drive world class education ecosystem in city.
7.Tata Main Hospital, best private hospital in city charge a fraction by any pvt sector standard.
8.Jusco, a dedicated Tata Co. formed to provide road, electricity, water, drainage to city. 4/n
The list goes on. Not to say Tata is without shortcomings and dark patches. But undoubtedly Tata brands have been trend setters in not just Corporate Values but broader social values also. Tanishq, a Tata brand, is just living up to legacy envisioned by J N Tata 150 yr back. 5/n
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