What is a brand?

Your brand is defined by a customer’s overall perception of your business.

The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”

Your brand is your reputation!

// THREAD //

What is brand building?

The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

Positive image + standing out = brand success.

Branding can be broken down into three phases:

1.Brand Strategy
2.Brand Identity
3.Brand Marketing

Brand Strategy will map out how you are different, trustworthy, memorable and likable by your ideal customer. It will convey your purpose, promises, and how you solve problems for people.

Brand Identity is the way that you convey this to the public with visuals, messaging, and experience. Your brand strategy will influence how you present your identity and align it with your purpose for the most impact.

Brand Marketing is the way that businesses or organizations highlight and bring awareness to products or services by connecting values and voice to the right audience through strategic communication.

Together, these channels are fundamental to gaining brand awareness and growth.

What is your brand’s purpose and does your brand convey that purpose?