ok so this is an opinion piece and here is my opinion... the writer is wrong. the end. thank you. opinions are my own, but also prob everyone else’s https://www.marketingweek.com/mark-ritson-tiktok-nothing-new-ad-platform/

sir i’m sorry and i don’t mean to be rude just because i disagree but like wow i am closing this case bc it sounds like maybe you A) don’t value social media at all B) don’t understand social media at all C) haven’t downloaded and/or actually created anything on tiktok

also like bro.... have you been living under your blankets?! like i am not always right but i am right about this one... just bc we had the same OOH placement as Facebook... does not mean we are taking a traditional route.... like my dude... there’s something called strategy

& strategy informs where u show up & why... so while im glad u have ur own opinions and u 100% shouuuuuld, i would love learn why u think were following some “path” WHEN THE LAST 40+ YEARS ALL YALL HAVE TALKED ABOUT ARE LAME ASS TV SPOTS (even though your social budget is more $)