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May 5, 2011 to Oct 12, 2020 — 9 years, 5 months to build a $3.2B SaaS company
Here’s some of the lowlights/highlights that come to mind:
Here’s some of the lowlights/highlights that come to mind:
2010: @asmith speaks at the MIT Founders Journey; after class, we ask him to drop by our dorm for a beer. To our complete surprise, he agrees 
Meeting Adam inspired @calvinfo, @reinpk and I to startup together. Crazy how small actions can have such profound consequences.
Meeting Adam inspired @calvinfo, @reinpk and I to startup together. Crazy how small actions can have such profound consequences.
2011: @paulg looks at 3 scared MIT kids and says: “I have a good feeling about you guys”. We celebrate by feasting on three complimentary bananas. (high point!)
2012: 2 years and 3 big pivots later, and we’re looking at a dwindling bank account. PG now says: “so you’ve burned half a million dollars and don’t have anything to show for it?”
2012: With a few months of runway left in the bank, @ianstormtaylor has an idea for a final pivot: a simple Analytics API for developers; we launch http://Segment.io on HN, and developers seem to like it :)
2013: Now, 70+ companies are signing per week, we’re drowning in support tickets (and happy customers); the daily todo list looks like a week plan complete with frantic coding, sales calls, and recruiting emails.
2014: @hawkinsjon takes a huge bet on us by bringing us into XO Group. His conviction gives us the courage to pursue larger companies and build a sales team. Thank you for everything Jon!
2014: First board meeting is in the outdoor courtyard: my first question is “what are board minutes?” @jasonkwon laughs & remarks “this is my first board meeting outside”
2014: We’re having a lot of fun building product. To mark my heritage, I put “Russian Police - Get Lucky” on our 404/500 pages . C’mon its so good:
2016: we launch our first new products Warehouses & Sources: in weeks, hundreds of companies are using both. PMF feels good :)
2018: from humble beginnings, we move into our 7th and latest SF office (!!); from taking sales calls in a closet, we’ve upgraded to 20+ office rooms and 40k square feet; also higher rent!
2019: we launch our startup program: free Segment, free analytics+messaging stack, and YC growth bootcamps; this program has since provided analytics stacks to 10,000+ startups for free :)
2020: across the world, we have 550+ teammates working across SF, Vancouver, Denver, NYC, Dublin, London, and Sydney.
2020: we reach 20,000+ customers including companies Instacart, DigitalOcean, Glossier, Fox, VMWare, IBM who rely on Segment as their CDP. We are so grateful to all of you who believed in us.
