Okay, this is going to be an ongoing project, but since indie bookstores need us to order our xmas gifts NOW, and since books are easy to wrap and store and ship, here's my attempt at a 2020 literary Christmahanukwanzivus gift guide. (thread)
(With the caveat that my judging duties this year keep me from recommending new American fiction, but I know you can find that on your own!)
( @indiebound, btw, will help you find a store local to you OR your giftee. Remember that most indie bookstores wrap!)
Woops, that was all #2, forgot to say.
I wasn't familiar with the @wildsamguides until I was in the Chicago one earlier this year, but they're brilliant literary/artistic/offbeat guides to cities, appropriate for those who live there OR those who don't. They even have one for the moon. https://wildsam.com/ 
Oops, that was 5. I'm really better with the letters than the numbers, brain-wise.
6) The book-and-movie combo. A DVD of a classic, plus the brilliant BFI book about that movie (Camilla Paglia writing about The Birds?? omg) OR the book the movie was based on. And... https://www.indiebound.org/book/9781838719401
And your local indie is likely to have a bunch of great bookmarks too.
10) A subscription to a book review. We really need book reviews to stay in business. The physical @nytimesbooks in itself is pretty pricey, but maybe that makes it a nice gift for someone you adore...
This PLUS a gift card to an indie bookstore would be an amazing gift.

OR you could give them just one issue (like the 10 best books of the year one) plus the gift card.
Okay STAY TUNED because I'm just getting started but I really should shower and walk the dog.
11) A book advent calendar for a picture-book aged child. This one is particularly great for grandparents...
13) Do a year theme. This one is great for bdays, too; if your grandfather was born in 1940, get him a bunch of books published that year (plus movies, etc)
14) Long-distance book club. Find a book you love or want to read; send copies to far-flung friends, along with an invite to a Zoom book club for a certain night AND a recipe card for a relevant cocktail.
15) Save the Post Office! A lot of indies have great greeting card sections. ( @wcfbook has the best in Chicago.) Give someone a stack of 20 hand-picked cards and a sheet of 20 stamps that are relevant to their obsessions. https://store.usps.com/store/results/stamps/_/N-9y93lv
You could also do the shelf on the first night of Hanukkah, then add things to it every night.
17) I tweeted recently about this beautiful new custom bookplate company. Great gift for writers, but also for readers. Custom bookplates + three hardcover books from the past year would be a LOVELY gift. https://twitter.com/rebeccamakkai/status/1313675198055542785
18) Many indie bookstores have gorgeous tote bags, and a tote stuffed with wrapped books is a very cool gift. These ones from @UnabridgedBooks are a classic. https://www.unabridgedbookstore.com/product/classic-tote-bag
23) Very small classics, for stockings or advent calendars or tiny care packages. The Pocket Penguins series is gorgeous AND they have a lot of classics in translation. https://www.pocketpenguins.com/ 
25) It's not hard to get most authors to inscribe books to your friends/family, and most of us will even write out inside jokes or whatever! Tweet an author to ask what their local indie is; they can often go in and sign, and the store can ship.
26) If you're able to safely gather extended family for holidays: Instead of place cards, put a book at each seat, chosen for each specific guest. You could go with first names (a Julie Otsuka novel for your Aunt Julie) or with topics specific to the person...
... books set in cities where they've lived, etc. Once people guess their seat, they get to keep the book. Good conversation starter, too.
27) If you know a lot of authors personally: Every year we give my MIL a stack of books by authors I know. @ReneeRosen1 was a huge hit. You get to namedrop and THEN your relative gets to namedrop!
28) You know what adults love? Find out their favorite childhood book and then get a gorgeous hardcover illustrated version for them. Michael Hague is one of my favorite illustrators, so I'll link to his Nutcracker here. It'd also be good just for kids. https://www.indiebound.org/book/9781587172540
31) Certain indies are GREAT on stocking stuffers, and they need your money more than Target. Jewelry, baby onesies, Moleskines, pens, magnets, postcards, literary socks, toys, mugs, cool matchbooks, etc. If you're lucky enough to live near @vtbookshop, you're all set.
32) Some bookstores have amazing jigsaw puzzle and game collections ( @lfbooks keeps me so happy)...
37: There are some indies, including @BookCellar in Chicago, that sell wine by the bottle. A book-and-wine pairing for everyone in your family would be a pretty great gift. (okay, maybe not for the toddlers)
38: For Indigenous Peoples Day, I'm adding this strong recommendation (Louise Erdrich!) for any middle grade reader in your life. I used to do this as a read-aloud when I taught ages 6-9; would work for about 9-12 for kids reading on their own. https://www.indiebound.org/book/9780786814541
40) This one isn't from a bookstore, but it's incredibly cool: A short story advent calendar from small Canadian publisher @hingstonolsen. They just announced some of this year's authors ( @ambernoelle, Jim Shepard, etc.) with more names to be revealed! https://www.hingstonandolsen.com/2020 
You can follow @rebeccamakkai.
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