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In the latest edition of UBM, I wrote about @Truecaller
h/t @vibhasjain for the suggestion!
Having surpassed 250M Monthly Active User, Truecaller has a very interesting set of monetization initiatives in the pipeline. https://uniquebusinessmodels.substack.com/p/25-how-does-truecaller-make-money
h/t @vibhasjain for the suggestion!
Having surpassed 250M Monthly Active User, Truecaller has a very interesting set of monetization initiatives in the pipeline. https://uniquebusinessmodels.substack.com/p/25-how-does-truecaller-make-money
Fun Fact: 75% of Truecaller users are from India but Truecaller was founded in Sweden and is HQ'd in Sweden. The app began when its co-founders were just students who wanted to create a service that would easily identify incoming calls from unknown numbers.
I'm quite impressed with the Truecaller SDK. A true example of doubling down on your moat - they have a global directory of phone numbers and internet businesses are heavily relying on phone number based verification. Truecaller SDK will disrupt OTP based phone verification.
Most surprising is Truecaller's push towards Financial Services. Yes, Truecaller now offers loans as well as allows you to pay your contacts directly! This thread sums up why https://twitter.com/kunalb11/status/1289117672899112960?s=20
