In the latest edition of UBM, I wrote about @Truecaller
h/t @vibhasjain for the suggestion!

Having surpassed 250M Monthly Active User, Truecaller has a very interesting set of monetization initiatives in the pipeline. https://uniquebusinessmodels.substack.com/p/25-how-does-truecaller-make-money">https://uniquebusinessmodels.substack.com/p/25-how-...

Fun Fact: 75% of Truecaller users are from India but Truecaller was founded in Sweden and is HQ& #39;d in Sweden. The app began when its co-founders were just students who wanted to create a service that would easily identify incoming calls from unknown numbers.

I& #39;m quite impressed with the Truecaller SDK. A true example of doubling down on your moat - they have a global directory of phone numbers and internet businesses are heavily relying on phone number based verification. Truecaller SDK will disrupt OTP based phone verification.

Most surprising is Truecaller& #39;s push towards Financial Services. Yes, Truecaller now offers loans as well as allows you to pay your contacts directly! This thread sums up why https://twitter.com/kunalb11/status/1289117672899112960?s=20">https://twitter.com/kunalb11/...