The recent chat between @jackbutcher and @bzaidi was an absolute gem.
• Telling great stories
• Building an audience
• Externalizing your process
• Lessons learned from @naval
• Creating self-indulgent content
Read more for six ideas that resonated with me
• Telling great stories
• Building an audience
• Externalizing your process
• Lessons learned from @naval
• Creating self-indulgent content
Read more for six ideas that resonated with me

1/ Focus
Diversification is for people that don't know what they're doing
• Focus on one platform
• Focus on one expression
• Focus on creating one identity
• Focus on one project at a time
Diversification is for people that don't know what they're doing
• Focus on one platform
• Focus on one expression
• Focus on creating one identity
• Focus on one project at a time
2/ Marketing strategy
@jackbutcher keeps it simple:
1. Create something people want to talk about
2. Talk about them every day
The easiest way to do this - turn yourself into a case study.
• Share your journey.
• Share your experiments.
• Share what works and what doesn't.
@jackbutcher keeps it simple:
1. Create something people want to talk about
2. Talk about them every day
The easiest way to do this - turn yourself into a case study.
• Share your journey.
• Share your experiments.
• Share what works and what doesn't.
3/ Get started
Don't stop working until it starts working
• Nobody will read your first newsletter.
• Nobody will read your first tweets.
Get comfortable sharing into the void.
Do it longer than others are willing to.
The results will come. https://twitter.com/visualizevalue/status/1314279502512619520?s=21
Don't stop working until it starts working
• Nobody will read your first newsletter.
• Nobody will read your first tweets.
Get comfortable sharing into the void.
Do it longer than others are willing to.
The results will come. https://twitter.com/visualizevalue/status/1314279502512619520?s=21
4/ Consistency > Intensity
Consistency shows you on thing that you can't unlearn: compounding.
People start with grand plans that are unsustainable. Aim for consistency instead.
The most sustainable things are those that bring you energy to create. https://twitter.com/jackbutcher/status/1213852831612051458?s=21
Consistency shows you on thing that you can't unlearn: compounding.
People start with grand plans that are unsustainable. Aim for consistency instead.
The most sustainable things are those that bring you energy to create. https://twitter.com/jackbutcher/status/1213852831612051458?s=21
5/ Being selfish
The best content is self-indulgent.
To sustainably create, what you create has to provide value for you.
Look at any of the best podcasters.
They crave the information they're getting from their guests.
The results are secondary. https://twitter.com/jackbutcher/status/1314612648852545536?s=20
The best content is self-indulgent.
To sustainably create, what you create has to provide value for you.
Look at any of the best podcasters.
They crave the information they're getting from their guests.
The results are secondary. https://twitter.com/jackbutcher/status/1314612648852545536?s=20
6/ Defining wealth
The best indicator of wealth
How much time you spend:
• Doing things you don’t like
• With people you don’t like
• In a place you don’t like
The best indicator of wealth
How much time you spend:
• Doing things you don’t like
• With people you don’t like
• In a place you don’t like
Check out the full conversation with @bzaidi and @jackbutcher here:
Spotify: https://open.spotify.com/episode/5EMiUbhuVK0m39Yline4ch?si=ouAdviy6TU2W5kHyf3KroQ
Youtube:
Spotify: https://open.spotify.com/episode/5EMiUbhuVK0m39Yline4ch?si=ouAdviy6TU2W5kHyf3KroQ
Youtube:
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