Boogaloo Movement.

It's roughly a year-old movement now and as I've tweeted a zillion times before, it's not a cohesive group.
The radicalization path that leads a Boog to don the Aloha shirt generally determines which Boog faction he ends up in.

At this point, there are three factions, but these could merge or splinter in the coming months.
Faction 1)

The mostly younger Boogs came in via 4chan's /k/ weapons forum. They are libertarian, anti-cop, communicate with memes, and their goal is chaos. They compare the US to Rome just before it fell and they want to hasten that fall.
Faction 2)

Some white supremacists saw and liked both the Boogaloo aesthetic and their success in recruiting young men, so they coopted the look and jargon.

Their efforts to merge the two groups failed and the racist Boogaloo and aesthetic Boogaloo worlds evolved separately.
Faction 3)

The aesthetic Boogs started showing up at gun rallies in January of this year. Militia guys, 3%ers, Oath Keepers, and other gun-focused guys liked the silliness of pairing serious firearms with the Aloha shirt. To the mil crowd, the aesthetic felt special ops.
There are things that bind these factions together beyond the Aloha wear and jargon--gun culture, demographics, and a desire for violent conflict--but their goals and proposed targets are different.
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