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Storytime!
There is this restaurant. It's quite popular, especially for its Tandoori Chicken dish.
The restaurant owners ask their chefs to add copious amounts of masala to the dish, to make it more delectable.
Customers flock to it for that reason.
There is this restaurant. It's quite popular, especially for its Tandoori Chicken dish.
The restaurant owners ask their chefs to add copious amounts of masala to the dish, to make it more delectable.
Customers flock to it for that reason.
Another restaurant opens up in the neighborhood, and it wants to sell Tandoori Chicken too!
This particular restaurant decides to add some food coloring to it, along with the copious amounts of masalas.
Customers are impressed and then they start flocking to the new one!
This particular restaurant decides to add some food coloring to it, along with the copious amounts of masalas.
Customers are impressed and then they start flocking to the new one!
And then another restaurant opens up nearby, and this one wants to sell Tandoori Chicken too!
Clearly, there's a lot of demand for it. Or so they assume.
This restaurant uses masalas, adds food color but also gives salad on the side as a bonus.
Customers now flock to this one!
Clearly, there's a lot of demand for it. Or so they assume.
This restaurant uses masalas, adds food color but also gives salad on the side as a bonus.
Customers now flock to this one!
The third restaurant is now considered to be the best Tandoori Chicken place in the neighborhood. The owners are greedy people tho, they want MORE customers.
MOAAR!
So they pay off a few people to put up fake reviews on food delivery apps and increase their rating.
MOAAR!
So they pay off a few people to put up fake reviews on food delivery apps and increase their rating.
It works!
MOAR customers flock to the third restaurant, more Tandoori Chicken is sold than ever before.
CHA-CHING!
Until, one fine day, this ratings scam gets busted. As it turns out, the second restaurant was also rigging the ratings system to get customers too. Sad.
MOAR customers flock to the third restaurant, more Tandoori Chicken is sold than ever before.
CHA-CHING!
Until, one fine day, this ratings scam gets busted. As it turns out, the second restaurant was also rigging the ratings system to get customers too. Sad.
But here's the thing, customers want Tandoori chicken. They are addicted to it. It's like MAAL for them.
Can't live without it.
And these customers really don't care who is rigging what system until they get their daily fix of delectable Tandoori Chicken!
Can't live without it.
And these customers really don't care who is rigging what system until they get their daily fix of delectable Tandoori Chicken!
Third restaurant slowly dies out though.
The ratings scam is too much bad publicity and the customers get a bit reluctant to buy Tandoori Chicken from this one.
BUT... The rigged system remains riggable.
Restaurants continue serving Tandoori Chicken.
Customers keep coming.
The ratings scam is too much bad publicity and the customers get a bit reluctant to buy Tandoori Chicken from this one.
BUT... The rigged system remains riggable.
Restaurants continue serving Tandoori Chicken.
Customers keep coming.
In this story:
Restaurant Owners are Media Group owners.
Chefs are TV News Anchors.
Customers are big brands & governments.
The CHICKEN is... you, the TV watcher.
Restaurant Owners are Media Group owners.Chefs are TV News Anchors.Customers are big brands & governments.The CHICKEN is... you, the TV watcher.
MORAL OF THE STORY:
Stop being a Chicken and turn off that bloody TV.
Support independent media instead and #PaytoKeepNewsFree!
Stop being a Chicken and turn off that bloody TV.
Support independent media instead and #PaytoKeepNewsFree!
