How well do you know high potential voters? In RCT of 6000 which reluctant voters did this engage?
a. Cynics (feel burned by system, don& #39;t believe change possible)
b. Peace seekers (find politics a whole lotta yelling, prefer to focus on fam and friends)
c. Both https://twitter.com/WeMakeTheFutur3/status/1314289011616296960">https://twitter.com/WeMakeThe...

What about this one?
a. Cynics
b. Peace seekers
c. Both

And this?
a. Cynics
b. Peace seekers
c. Both

And now an admittedly tricky one: https://twitter.com/anatosaurus/status/1312868820738994176?s=20">https://twitter.com/anatosaur...

This one, unfortunately, only worked w already highly engaged and progressive respondents. People we don’t need to mobilize nor persuade. And, tbh, we suspected that. 1

Sharing anyway for this lesson: we’re not the audience & we must judge content on the basis of what works w targets not on ourselves.

And I for one love this ad. :)