How well do you know high potential voters? In RCT of 6000 which reluctant voters did this engage?
a. Cynics (feel burned by system, don't believe change possible)
b. Peace seekers (find politics a whole lotta yelling, prefer to focus on fam and friends)
c. Both https://twitter.com/WeMakeTheFutur3/status/1314289011616296960

What about this one?
a. Cynics
b. Peace seekers
c. Both

And this?
a. Cynics
b. Peace seekers
c. Both

And now an admittedly tricky one: https://twitter.com/anatosaurus/status/1312868820738994176?s=20

This one, unfortunately, only worked w already highly engaged and progressive respondents. People we don’t need to mobilize nor persuade. And, tbh, we suspected that. 1

Sharing anyway for this lesson: we’re not the audience & we must judge content on the basis of what works w targets not on ourselves.

And I for one love this ad. :)