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Back in 2017, this is what @PrannoyRoyNDTV wrote about fixed ratings: “Virtually every city in India has a 'ratings consultant' who, for a relatively small fee, will ensure higher ratings for any channel”
Back in 2017, this is what @PrannoyRoyNDTV wrote about fixed ratings: “Virtually every city in India has a 'ratings consultant' who, for a relatively small fee, will ensure higher ratings for any channel”
“ The method is simple: the consultant gets to know the homes where the people-meters that measure viewership are located. These are meant to be anonymous homes, but the consultant manages to find out addresses”
“He visits the people-meter homes, gives them a brand-new 60-inch plasma TV and says, 'Watch whatever you like on this lovely big TV, but on the TV attached to the people-meter, you must watch this list of channels.”
“In fact, Nielsen sent out their global head of security to India and, after a four-month elaborate investigation, he said, 'I have never seen as much corruption of the Nielsen system anywhere else in the world.” Full link to @PrannoyRoyNDTV chapter here: https://www.google.co.in/amp/s/www.ndtv.com/book-excerpts/prannoy-roys-analysis-of-tv-news-in-india-and-what-to-look-out-for-1430857%3famp=1&akamai-rum=off
