Line Thailand Business 2020 - BL series part key takeaways

- Boys Love series (“Y”) has over 18 million audiences on LineTV.
- It is no longer a sub-culture here. It has become main stream entertainment. Also Thailand is exporting this culture worldwide esp. in Asia. (1/7)

- Line set up its specific research team on this market (ongoing)
- Audiences can be catagorized into 3 groups.
- Fandom are the most hardcore but not the largest. Media buyers need specific attention/plan for them due to their specific needs and care for their actors. (2/7)

- Fandom plays special and unique roles in this market.
- They co-create and co-promote the content to attract new audiences for free to support their actors.
- They are influential so we have to balance their feeling well. (3/7)

- Actors' chemistry is the top factor.
- Non-fandom discovers the series from social media trends and short vdo clips (some by fandom).
- Brands with bl endorsement get positive feedback. However, fandom may see some as fake if they feel that their actors has been overused. (4/7)

- Fan are willing to try endorsed products w/o hesitation. If audiences are using similar product then they are willing to switch to endorsed product.
- Product placement isn't get recalled much by watchers. Better to do product experience, movement, or special scenes. (5/7)

- (cont.) Need to balance the advertising with fandom feeling too. Don't make them feel that the actors has been overused/mistreated. Special scenes (not included in normal content) is prefered method cuz fandom get what they want without jeopadize the storyline. (6/7)

- 80% of bl audiences watch it on Line TV plantform. (7/7)

**This isn't word-by-word translation. It is only key takeaways from my understanding. See attached photos and watch full vdo for the complete context.**

Note that this is only part of their research. They havn't finish it yet.