For me I've found world building first to be incredibly grounding. It forced me to think about the world in a practical way.

One in which I could explain to new people. It's something I think many properties, no matter the genre, miss.
I think one of the reasons why large scale worldbuilding seems to be frowned on is because it doesn't always relate to the audience.

But that's because no one really wants a history lesson.

They want an adventure.
And especially in these modern times we want an escape. A good escape.

The beauty of well laid out lore is that it feels like you didn't even TRY to get into it.

You just blinked and whoops now you're a lorehound.
We sometimes call that wikipedia effect. You go to read one article and suddenly have 10 tabs open and your recreating Beautiful Mind.

Good information does that. Great lore tampa that up a step. But it requires people to feel like they can easily consume it.
One of the things I've spent the most time and brainpower on has been laying out the information in a clear and concise way.

Laying things in bite sized pieces that add up to more. It gives answers and then makes you ask questions.

And THAT'S what you want.
When people start to ponder and craft theories is truly when you have them.

And if you do it right you have those answers a few pages or chapter away. Then the cycle repeats till the last page.

At which point they'll cry out.

"MORE PLEASE."
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