One of the best pieces of startup CEO advice I got was from @dannywen.

Until COVID-19, Danny and I worked in the same office for 5+ years and would often talk over coffee or lunch.

The advice he gave me was: It’s REALLY hard to walk something back.

Danny wasn’t talking about product.

He was talking about decisions that affect people.

When your company is growing from a handful of people to 10, 20, 30, and more, you can often bait yourself into doing something based on a gut reaction to something someone said.

“Someone hates this policy, so let’s change it.”

Don’t let yourself do this.

I’ve applied Danny’s advice to hiring, benefits, meetings, policies, and just about everything under the sun.

When I’m facing a decision, I always ask myself: “How hard will it be to walk this back?”

If the answer is “hard” to “really hard,” I especially take my time with it.

@JeffBezos famously said, “people who were right a lot of the time were people who often changed their minds [...]. It's perfectly healthy — encouraged, even — to have an idea tomorrow that contradicted your idea today.”

It’s okay — and often good — to change your mind.

But changing what you’ve done is much harder.

Whenever you make a big decision, keep Danny’s advice in mind.